Zenith Launches U.S. Online Boutique With New Defy Limited Edition

Online brand boutiques are more and more, becoming a pillar of success to many brands. Especially the Covid-19 pandemic has magnified the benefits that they can reap from it, also because clients seem to be increasingly more comfortable to purchase their high-end timepieces online, directly from the brand. Zenith already had quite an extensive online boutique for the European market but is now expanding this, with the launch for the United States. To mark the occasion, they also introduce a new limited edition of the Defy with it.

The Defy El Primero 21 itself hardly needs any introduction, as it takes the legacy of its famous movement to the next level by making it capable of measuring with a precision of 1/100th of a second. What makes this limited-edition special is that the movement, visible through the open dial, is finished in ‘Zenith Blue,’ which is captured in a black ceramic case. This results in a striking combination. The new Defy comes with three different straps, matching the watch’s black and blue color code. Next to the textured rubber strap that has become a signature feature of this collection, Zenith also includes a black rubber strap with a fabric-finish, and a classy black alligator strap, both with blue stitching. As it is a limited edition, Zenith will make only 250 of this Defy El Primero 21, all exclusively available through their online U.S. boutique.

It is expected that the U.S. online boutique will bring Zenith even more success and that it will further solidify the online brand boutique as part of the brands’ sales activities. Special editions, such as the new Defy, help in this, but the extensive concierge service will also play an essential role in this. It allows Zenith to connect with its clients, regardless of location, while they enjoy benefits such as a complimentary service and an extended three-month warranty. Combine this with free shipping and free 14-day returns, and it becomes almost too hard to resist not to shop from the comfort and safety of your own home.