Watches Of Switzerland Launches New Retail Partnership With MB&F

Photo Credit: Watches of Switzerland

Two groundbreaking brands come together as mega watch retailer Watches of Switzerland announces its latest partnership with cutting-edge, independent watchmaker MB&F. Over the past year, the watch retailer has taken on an impressive U.S. expansion, and in doing so has increased its ever-growing selection of unique and unmatched client experiences and product offerings to deliver the very best of the watch industry to its customers.

The partnership with MB&F furthers this initiative, as Watches of Switzerland will offer MB&F’s forward-thinking and radical timepieces on its e-commerce platform, WatchesofSwitzerland.com. Additionally, Watches of Switzerland will serve as the exclusive retailer for MB&F in the Las Vegas market at its stunning new boutique located inside the luxurious Wynn Hotel‘s Esplanade.

Photo Credit: Watches of Switzerland

Embodying MB&F’s futuristic, laboratory-style brand ethos, the boutique is poised to be an extraordinarily unique concept, paying homage to the brand and its watchmaking—resulting in a very special shopping experience for clients. The boutique will feature clean lines presented with a harmonious balance of retro-futuristic design elements that mimic the look at feel of the complex timepieces of the brand. Always pushing the boundaries of delivering clients out-of-this-world experiences—whether through art or culture at each of the brand’s boutiques—MB&F serves as the perfect partner for Watches of Switzerland’s mission.

Highlights of the MB&F collection at Watches of Switzerland include the HM9 Flow Air Edition, the GPHG 2020 Finalist HM10 Bulldog Titanium and the Legacy Machine 101 White Gold, which are available on WatchesofSwitzerland.com and at the Watches of Switzerland Wynn Las Vegas boutique.

Photo Credit: Watches of Switzerland

“At Watches of Switzerland we pride ourselves on championing independent watchmaking and believe that they are an essential component of the industry,” states David Hurley, EVP of Watches of Switzerland. “There is no better example of this than MB&F, who drives creativity and unconventional ingenuity to new heights in the watch world. Together, through this partnership, we will be able to bring these exceptionally unique timepieces to our clients who continue coming to Watches of Switzerland for incomparable experiences.”