Watches of Switzerland Hosts Exclusive 2024 GPHG Nominees Exhibition in New York City

The Watches of Switzerland Group recently concluded its exclusive partnership with the Grand Prix d’Horlogerie de Genève (GPHG) for North America, marking a significant event in the luxury watch market. This collaboration extended into 2024, following the success of the previous exhibitions, where the Group showcased the finest horological innovations.

The partnership underscored the Watches of Switzerland Group’s dedication to supporting and celebrating watchmaking’s artistry while engaging a growing community of watch enthusiasts in the United States.

Founded in 2001, the GPHG is governed by the Canton and City of Geneva and was established to highlight the most remarkable contemporary horological creations and to promote the global art of watchmaking. Often referred to as the “Oscars of the watch industry,” the GPHG honors excellence in horology by recognizing watchmakers’ creativity and technical mastery.

The 2024 GPHG nominees Exibition were celebrated with a worldwide exhibition, stopping in New York City, Hong Kong, Ho Chi Minh City, Geneva, and Bucharest. The North American leg of the exhibition, hosted exclusively by the Watches of Switzerland Group, took place at their SoHo flagship showroom in New York City and featured 90 of the most anticipated timepieces from the GPHG awards.

David Hurley, Deputy CEO of the Watches of Switzerland Group, expressed the Group’s pride in being part of this prestigious partnership. He noted, “As a continued partner of the Grand Prix d’Horlogerie de Genève and a leading retail destination, it is our goal to aid in the celebration of horology for our faithful watch community in the United States and encourage timepiece enthusiasts to discover the remarkable institution that is the GPHG.”

This statement reflected the Group’s commitment to elevating the status of horology while offering US-based collectors and enthusiasts the opportunity to experience the watch industry has best.

The 2024 GPHG exhibition at the Watches of Switzerland’s SoHo showroom represented the only chance for North American audiences to view the nominated timepieces in person. This exclusive display brought together some of the most innovative and creative designs in watchmaking, showcasing nominees across all 15 categories of the GPHG awards.

Visitors witnessed horological excellence through these timepieces, which ranged from traditional craftsmanship to groundbreaking technical innovations. The exhibition was open to the public, offering guided tours from October 18th to October 21st, and provided an exceptional opportunity for watch collectors, enthusiasts, and newcomers to engage with the artistry and craftsmanship behind these distinguished creations.

Hosting this exhibition for the Watches of Switzerland Group further solidified its role as a significant player in the North American luxury watch market. Their dedication to curating exceptional timepieces from iconic watchmakers has long been recognized, and this exclusive exhibition highlighted their commitment to bringing world-class horological experiences to their customers. The SoHo flagship showroom provided the perfect setting for this event, offering visitors an elegant and immersive space to appreciate these remarkable timepieces.

As part of the GPHG’s global mission, the exhibition aimed to promote greater appreciation for the art of watchmaking. By bringing the GPHG nominees to North America, the Watches of Switzerland Group helped expand the cultural significance of horology in the region, inspiring both established collectors and new audiences. The exhibition offered a rare glimpse into the future of watchmaking, showcasing innovative designs, new materials, and technical complications that pushed the boundaries of what modern timepieces can achieve.

The Grand Prix d’Horlogerie de Genève has been an essential institution in the watchmaking industry for over two decades. Its awards are highly regarded in the horological world, with nominees and winners setting the benchmark for creativity, precision, and technical innovation.

The GPHG’s annual exhibition offers watchmakers a global stage to showcase their finest work while fostering public interest and appreciation for the craft. By partnering with the GPHG, the Watches of Switzerland Group contributed to this mission, elevating the profile of their brand and the exceptional watchmakers they represent.

For the New York City luxury market, this event was particularly significant. As a global hub for innovation and luxury, the city was the ideal location for such a prestigious exhibition. The Watches of Switzerland Group’s SoHo showroom, known for its exclusive collection of high-end timepieces, provided an intimate yet luxurious environment where watch lovers could experience these extraordinary pieces.

The four-day exhibition drew watch enthusiasts from across the country, offering them the unique opportunity to see firsthand the craftsmanship, creativity, and technical mastery that earned these timepieces their GPHG nominations. 

Each of the 90 timepieces on display represented the pinnacle of modern horology. From classic designs to futuristic complications, the collection’s diversity demonstrated the wide range of approaches that define today’s watch industry. The 2024 GPHG Nominees featured traditional watchmaking techniques and cutting-edge advancements, making the exhibition a true celebration of the art and science behind watchmaking.

By hosting this exhibition, the Watches of Switzerland Group provided an unforgettable experience for its visitors and strengthened its reputation as a premier destination for luxury watches in North America. The exclusive nature of the event and the world-class selection of timepieces cemented the Group’s standing as a leader in the luxury watch market.

This event was a milestone in the Group’s ongoing efforts to engage with the global horology community, and it underscored their commitment to celebrating the craftsmanship and heritage of fine watchmaking.

For more information about the 2024 GPHC Nominees Exibition, visit here.