Tom Brady Is Sending A Clear Message As He Wears The New Rolex Day-Date “Puzzle Dial”

Almost a week ago, the internet went wild when watch aficionado John Mayer was the first to be spotted in the new Rolex Day-Date featuring the “Puzzle Dial,” which practically went viral at this year’s Watches & Wonders. While the watch industry couldn’t seem to get enough of Mayer in the white gold version sporting a turquoise dial against the puzzle motif, we nearly lost it when Tom Brady was spotted over the weekend in the same watch, but in Everose gold and an orange dial. What does this mean? The Rolex roll-out has officially begun.

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Rocking the new Day-Date with the Presidential bracelet on Saturday at the Birmingham City Football Club match (a team Brady co-owns) paired with a sophisticated trench coat, Brady has officially entered his Rolex era. In fact, just a few days prior, he was wearing the Rolex Ref. 228396TBR in platinum, the rare Day-Date featuring a dial with Arabic lettering, with a diamond set bezel — exclusive to the Middle Eastern market. But, back to the “Puzzle Dial.” A watch that debuted in Geneva, the new Day-Date was a clear message to the industry: this year, Rolex is having fun. Coupled with the “Celebration Dial” that simultaneously launched, the message of having more fun was crystal clear.

Photo Credit: Courtesy of Rolex

Crafted from exquisite 18 ct yellow, white, or Everose gold, these watches unveil a distinct and original façade. Departing from the conventional day of the week display, the arc-shaped aperture at 12 o’clock introduces a refreshing twist by presenting an inspiring English keyword – ‘Happy’, ‘Eternity’, ‘Gratitude’, ‘Peace’, ‘Faith’, ‘Love’, and ‘Hope’. Meanwhile, the window at 3 o’clock offers a delightful surprise, showcasing a unique emoji each day of the month in lieu of the traditional date.

Photo Credit: Courtesy of Rolex

The dial itself is a masterpiece of champlevé enameling, radiating depth, and vibrant hues that captivate the eye. Drawing inspiration from the intricacies of a jigsaw puzzle, colorful pieces in turquoise blue, red, fuchsia, orange, green, and yellow harmoniously interlock on a monochromatic backdrop, symbolizing significant life moments. The hour markers, represented by 10 baguette-cut sapphires in varying hues, are meticulously placed to correspond with the dial’s dominant color – turquoise blue for the 18 ct yellow gold and 18 ct white gold versions and orange for the 18 ct Everose gold edition.

Photo Credit: Courtesy of Rolex

Powered by the state-of-the-art caliber 3255 movement, these new Day-Date 36 models showcase a remarkable fusion of watchmaking ingenuity. Not only do they exhibit a unique keyword each day of the week and an individualized emoji every day of the month, but they also uphold the precision of hours, minutes, and seconds, reaffirming Rolex’s dedication to innovation and functionality.

Photo Credit: Courtesy of Rolex

Putting two and two together, does this mean Brady is also having more fun with his watches? Absolutely. On the heels of his ambassadorship with IWC, Brady has been spotted in everything from Rolex and Audemars Piguet to Richard Mille. Dissecting the meaning beyond the wrist, perhaps Brady is trying to tell us something: he’s in a new chapter of his life where he truly wants to have fun, seeking the little joys in life and not taking things too seriously – and we’re here for it.