Timing Success: Parm Kals on Espy Agency and His Audemars Piguet Royal Oak

There are numerous parallels between entrepreneurship and an exquisitely crafted luxury watch: both require patience, precision, and an understanding of timing. In this way, success, in either regard, is all about timing. The right move at the right time can define a journey, whether it’s launching a brand, scaling a business, or acquiring a high-profile timepiece that speaks to one’s achievements. Few know this better than Parm Kals, the CEO of Espy Agency.

Parm has now worked in online marketing for over a decade, and during that time, his passion for luxury watches—particularly the Audemars Piguet Royal Oak 37mm—has only grown.

To him, this specific luxury watch has become a symbol of all that drives him as a professional: precision, achievement, and craftsmanship. He has spent years mastering social media marketing, scaling businesses, and building brand authority. He specializes in digital strategy, music marketing, and now, the progressive new field of AI-driven advertising.

Parm’s Clockwork Structured Marketing

His passion for storytelling and data-driven strategy fueled his commitment to making an impact in the industry. Similarly, his love for watches comes from an appreciation of craftsmanship and history. “Every timepiece tells a story,” he says, “much like every successful campaign I create.”

What began as little more than a side hustle in social media management has gradually blossomed over time into Espy Agency—a leader in brand scaling, digital marketing, and AI-powered campaigns, working with musicians, entrepreneurs, and luxury brands. The agency has even been mentioned in Forbes for its unprecedented contributions to social media and brand growth, fortifying Parm’s reputation as a thought leader in the space.

Challenges Overcome

Digital marketing evolves rapidly, and Parm’s success comes from constant invention, testing, and strategic thinking. The biggest challenge has always been staying ahead, but Parm has managed to routinely succeed on this front with Espy Agency for over a decade.

Social media trends shift overnight, and what works today might be obsolete tomorrow. To overcome this, Parm built a team that thrives on innovation and is constantly testing new strategies. More recently, the embracing of  AI-driven tools has helped to keep Espy Agency at the forefront.

Parm says that his approach to digital marketing isn’t just about selling a product but about creating a movement. Through the blending of high-level strategy with cultural insight, Espy Agency strives to make campaigns that not only convert but also resonate with people.

Commemorating Success

Now that he has found such success, Parm felt it was time to commemorate his hard work. To this end, he purchased the Royal Oak 37mm and believes it represents the end of one chapter of his life and the dawn of another, both professionally and personally.

As he says, “I remember seeing my first luxury watch on someone I admired. It was the way it commanded presence. I told myself that one day, I’d wear something that signified my own journey. Years later, the Royal Oak 37mm is the latest addition, marking a new era in my career and personal growth.”

Disclaimer: Written in partnership with APG.