Rolex has always had a great reputation supporting the arts, from cinema to music. In these challenging times, the brand stands side by side with the artists whose work and lives have been impacted by the Covid-19 pandemic. In collaboration with three renowned Rolex Testimonees, tenor Juan Diego Flórez, soprano Sonya Yoncheva, and tenor Rolando Villazón, they bring three, unique concerts as a start of their 'Perpetual Music' series.

Gold prices have, in recent weeks, reached new record highs. In times of uncertainty, people tend to go back to old standards. Even before the Covid-19 pandemic, we already saw a renewed interest in gold-cased watches. This trend was, to some extent, also fueled by watch brands creating their own alloys, which gave them a unique edge in a very competitive market.

When it comes to Rolex's sports watches, the focus is often on their famed Daytona, GMT-Master, Explorer of Submariner, rather than the Yacht-Master. Even today can the Yacht-Master be considered a new kid on the block, as this model wasn't introduced until 1992 and doesn't have such a long history as the other Rolex sports models mentioned. Some refer to it as the Submariner's casual sibling, and there is some truth to this. While visually, it has some similarities, there are also differences. The 60-minute graduated bezel is bidirectional, and Yacht-Master is 'only' waterproof to 100 meters. In effect, this makes it the perfect watch for people who enjoy all kinds of water sports but don't scuba dive.

The chronograph is among the most popular complications. Many of them have reached the status of being an icon, often for very different reasons. As there are so many chronographs to choose from, here is a short-list of four that any serious watch collector should consider adding to its collection.

Haute Time sits down with Rolex Testimonee Caroline Wozniacki to give readers an inside-look at her personal timepiece collection.

This weekend in Geneva, the traditional watch auctions took place. Things were different than before, as many Covid-19 precautions were still in place. Also, a lot of collectors and dealers could not travel to the auctions themselves due to various travel restrictions. This also meant that they could not examine the watches themselves before the sale, although various digital initiatives tried to give them as much information as possible. That made it that the auctions could definitely be seen as a test on how the outbreak of Covid-19 would impact the vintage watch market.

It might be a cliche, but a watch is one of the best gifts to give dad for father's day. It combines practical and sentimental values and will provide him with joy whenever he is wearing it. Which watch to get dad depends very much on what style your dad prefers and what he enjoys doing. The following four might give you some inspiration on what to get for that important man in your life.

Haute Time continued the “Talking Time” series of webinars on the watch industry today with a special conversation featuring George Mayer Of WatchBox and Super Bowl Champ Mitchell Schwartz Of The Kansas City Chiefs.

This year will be not a Mother's Day as usual. In many countries, people can't take their mother out for lunch or even visit her due to the restrictions concerning the Covid-19 pandemic. Yet that doesn't mean that Mother's Day 2020 is canceled. There are still many ways in which we can surprise our mothers, and perhaps now is the time to treat her on a very special watch, to underscore not only how you feel about her, but also the importance of time, especially time shared together. One of the following four watches might be the perfect option:

Rolex and Patek Philippe are among five major luxury watch brands that have decided to leave Baselworld and begin a new fair with FHH.

The times we are currently facing are challenging for many of us, and for a variety of different reasons. Yet no matter what the reason is, it is essential to maintain hope. Only then can we find the strength to come together, be creative, and work our way productively through the problems. Watches can then be seen as a trivial thing, but apart from being an industry by itself which fuels our economies, can they also serve as an inspiration. When we are capable of making mechanical watches that can measure time with an accuracy of 99.994% (the worst rating with which a watch can still be Chronometer-certified), it serves as a testimony that human ingenuity knows no bounds and that we can persevere. Therefor four mechanical timepieces that can not only inspire but also brighten our day with their colorful appearance.

In light of the global COVID-19 outbreak, Watches of Switzerland Group has closed all retail stores, but has rolled out new online purchasing services.

If I had written this article a couple of years back, I would have said that green was a trend color, but this is not the case anymore. Many brands have not only adopted green as a staple color within their collection but also make many different types of watches with this color. From classic dress watches and utilitarian pilots to diving watches and sporty chronographs, green is here to stay, and what better day to wear a green watch than on St.Patrick's Day?

There are plenty of top-tier timepiece brands that have at least one diving watch in their collection. However, there are some watchmakers that also make deep dive watches that can withstand extreme pressures. Granted, dive watches are able to go deeper than humans can ever go and deep-diving watches have depth ratings that can only be described as absurd. But, over-engineering is one of the beauties of modern mechanical watches—it’s not a matter of necessity but rather, possibility. With that in mind, here are three deep dive watches that are proudly depth-defying.

Staying power is something that every watch brand hopes for when they launch a new model. Achieving this is far more complicated than it might seem at first. Many new models will be tweaked in their design within a relatively short period after their launch, while others ride a wave of fashion only to be discontinued as this wave is taken over by another one. Only with a rare few, the passing of time doesn't seem to get a hold of them. They have become icons for their respective brands, and benchmarks for the rest of the industry. But that doesn't mean that they did it by merely being idle.

In light of the Geneva watch & car shows being canceled due to the Coronavirus spreading in Europe, Haute Time announces launches of U.S. luxury roadshows.