TAG Heuer has officially presented the grand opening of its highly-anticipated flagship boutique in the heart of New York City.

TAG Heuer united an epic Hollywood lineup in London to celebrate 60 years of the iconic Carrera collection and for the world premiere of the Chase for Carrera campaign.

TAG Heuer hosted a celebration in honor of its third limited-edition Monaco timepiece with celebrities like Patrick Dempsey and Olivia Culpo in attendance.

TAG Heuer partners with Cycle for Survival, an organization dedicated to beating cancer, for the first Tag Heuer Cycle for Survival Fundraising Challenge.

By Roberta Naas Fans of long-running television show, Grey’s Anatomy, know him as the steamy Dr. Derek Shepherd who was – to everyone’s dismay – killed off in an automobile accident. Avid racing fans, especially those following world endurance racing, know him for the Team that bears his name –Dempsey Racing. Either way, actor and racecar driver Patrick Dempsey – also a TAG Heuer brand ambassador – is a man with many passions – and right now, staying focused is one of them.

On April 25, Swiss luxury watch manufacturer IWC Schaffhausen opened its first US Flagship boutique on Madison Avenue in New York City. IWC celebrated this milestone-the largest boutique of its kind worldwide- with the launch of the Big Pilot’s Watch Edition Muhammad Ali timepiece. The limited edition is a U.S. exclusive of just 250 pieces. The high-profile event […]