The Speedmaster is, without a doubt, one of the most important and recognizable watches in the history of Omega. However, when this particular Ref.2915 was made in 1958, its true claim to fame was still in the future. That didn't make the Speedmaster any less innovative when it was launched. It was the very first chronograph that had the tachymeter scale engraved on the bezel rather than printed on the dial. This increased the legibility of all the functions and was one of the reasons many professionals embraced it. This would later even include NASA, where one of the successors of this model would make history as the first watch worn on the moon.

One of the most popular complications is the chronograph. This can be explained because the complication adds extra dynamic elements to the watch. Measuring the passing of time requires an extra seconds hand, subdials to show the minutes and hours, and pushers to operate it all. Aviation, car racing, and the exploration of space are just three areas in which (mechanical) chronographs made their mark, adding to their appeal. While there are a great many to choose from, the following four have earned their place in history:

What should have been the Olympic Summer games of 2020, was unfortunately delayed a year due to the Covid-19 pandemic. While it remains an edition unlike any other, Tokyo proves to be a gracious host to top-athletes from around the world that are going for gold. Another participant is Omega, acting as the official timekeeper for the 29th time. It started in Los Angeles in 1932, where Omega was the first watch brand responsible for the timekeeping of the entire event. While it was still mechanical stopwatches that determined the winner back then, strides were made to increase accuracy. In 1948 at the Olympic Games in London, Omega introduced the first photo-finish camera and a photoelectric cell that electronically stopped the time as soon as an athlete passed it.

Omega's involvement with the space program has always been a passionate one. While they had little involvement in becoming part of it, other than making an excellent chronograph that was the only one that passed all the NASA testing, they became a valuable partner to the space agency soon after. Omega wasn't sitting by the sideline, just supplying its watches to astronauts, but further developed its timepieces particularly to meet new demands as the space program evolved. The "Alaska project" is the perfect example of this.

An inside look into all of the precious timepieces being housed inside the Watches of Switzerland Airstream in the Hamptons this summer.

While there are no global watch fairs this year, it is still traditionally the time for many brands to introduce their models. One of the brands that is not deviating from this is Omega, which delights us to a wide variety of new models, including many in the Seamaster collection.

Today we celebrate International Women's Day, in which we not only honor women's achievements but also raise awareness for women's equality. The theme set for this year is 'Choose To Challenge,' as a challenged world is an alert world, and what you challenge will change. This change is also direly needed, as the world is currently facing challenges for which we can only find constructive, long-term solutions if everybody's full potential is utilized, and that can only be reached are equals. Here are four watches that might, each in their own way, facilitate this change.

As the official timekeeper of the America's Cup has Omega created a tradition of celebrating each edition of this prestigious ocean race with a special watch. The 36th America's Cup is, fortunately, no exception to this rule. With the Seamaster Diver 300M America's Cup Chronograph, the brand delivers a formidable watch that combines dynamic looks with technical innovations.

Watches of Switzerland Group, the premiere luxury timepiece retailer, showed continued growth in their recently released Q3 FY21 Trading Update in the US market.

British singer-songwriter Zayn Malik, who now goes mostly by just Zayn, is best known as part of One Direction. After leaving the group in 2015, he began to pursue a highly successful solo career. His third studio album, Nobody Is Listening, is due coming out on January 15th. Zayn refers to it as "his most personal project to date." This also becomes clear from the already released songs 'Better' and 'Vibez.' The latter comes with a very artistic and soulful music video in which there is also a prominent role next to Zayn for the Omega Constellation on his wrist.

Omega's Speedmaster counts as one of the watches that set the gold standard when it comes to chronographs. With the new generation of this iconic watch, you can take this quite literally, as Omega not only launched it in stainless steel but also in two colors gold. This is quite unique, as the Speedmaster Professional hasn't been available in gold since 2012.

Since 2011 is Omega an avid supporter of Orbis. This non-profit organization, specialized in eye-care, provides much-needed medical support worldwide to the most vulnerable communities. They do this by providing training in local hospitals, but also with their flying eye hospital. They are often the only thing that stands between a healthy vision and going blind in many developing countries. For Omega, a worthwhile cause for which they now raise additional funds by launching two special De Ville's.

This expansion plan of Watches of Switzerland capitalises on the rational indulgence of the luxury watch market.

Watches of Switzerland has announced the group's acquisition of Analog Shift, the premier retailer for vintage + pre-owned timepieces.

The Swiss not only know how to make watches, they also know how to sail. Alinghi has been most successful at it, winning the America's Cup, one of the world's most demanding sailing competitions, not once but twice. These are not their only achievements as they have on their mantle eight D35 Trophies, won the Bol d'Or seven times, and were victorious in four Extreme Sailing Series championships. Since 2019 Omega is their timing partner, which they now celebrate with a watch. This is not a Seamaster as one would expect, but surprisingly a Speedmaster.

As a brand, Omega has no shortage of pedigree. Both the Seamaster and the Speedmaster have been around for decades while enjoying continuous success. While these are the collections that often grab the headlines, the brand also has a third success story, as the Constellation enjoys an equally rich and long heritage. It has always been a watch that offered a sense of elegance with a sportive touch. This became especially true when in 1982, Omega introduced the bezel with the four claws, which have grown to become a signature feature of the Constellation. Now Omega is adding even more flavor to this collection with new gentleman's models.