Meticulous in skill and innovative in design, the McLaren Ultimate Series road car unveiled the matchless McLaren Senna, the most realistic McLaren ever made. The uniquely crafted Senna required 5,000 hours to assemble, equivalent to the span of time taken to hand-assembled 9 McLarens.

At the Geneva Motor Show, Richard Mille launched an exclusive, 500-piece RM 11-03 McLaren watch with luxury sports car manufacturer McLaren.