The Connection Between Watches & Cars Is Deeper Than We Think: One-On-One With Rolex Testimonee Jenson Button

Ahead, Haute Time goes one-on-one with Jenson Button as he reveals his connection to Rolex, his parallels between cars and watches, and more.

By Adrienne Faurote

Rolex Returns to Miami with Formula 1 for Second Grand Prix

One of the world's premier sporting events returns to Miami from May 5th to May 7th, and Rolex will be in the midst of it all to support the quest for excellence.

TAG Heuer and McLaren Announce Bigger, Stronger Partnership

While the watch world is focused on the upcoming Baselworld 2013, the luxury auto world has been busy with the Geneva Motor Show. However, this week the two worlds came together during the 83rd annual car show, when Jean-Christophe Babin, the President and CEO of TAG Heuer, joined Ron Dennis, the Executive Chairman of the McLaren Group, […]

TAG Heuer Reviewing Hamilton’s Position as Brand Ambassador

In an exclusive interview with publication Gulf Business, Jean-Christophe Babin, president and CEO of luxury watchmaker TAG Heuer, confirmed that Formula 1 driver Lewis Hamilton’s position as the company’s brand ambassador is under review. Babin’s comments come on the heels of news that Hamilton has ended his 14-year relationship with automotive company McLaren Racing. Hamilton, who […]