Exclusive photos from the museum at IWC's headquarters in Schaffhausen, including the evolution of the Aquatimer Collection...

Lewis Hamilton and Ross Brawn from Mercedes AMG Petronas made a surprise appearance at IWC's new exhibition in Selfridges...

Exclusive photos from IWC Schaffhausen's exhibit at the Concours d'Elegance on Rodeo Drive...

IWC Schaffhausen have created a Mercedes AMG Petronas Formula 1 Team simulator for their new exhibition at Selfridges...

IWC Schaffhausen is offering fans the chance to meet the manufacture's new brand ambassadors Lewis Hamilton and Nico Rosberg at the 2013 Formula 1 Singapore Grand Prix...

Luxury watchmakers IWC Schaffhausen are the official ‘Festival-Time’ partner of the Tribeca Film Festival, and this week they unveiled a unique tribute to this iconic event. In honor of the festival, IWC unveiled a one-off timepiece which will be auctioned off in support of their nonprofit affiliate, the Tribeca Film Institute (TFI). Antiquorum will auction off […]

Actor Kevin Spacey was spotted wearing IWC Schaffhausen’s Portugese Chronograph in this scene from the hit show House of Cards. This nautical inspired self-winding mechanical chronograph retails for approximately $7,900. IWC commented on the photo, “We are very honored to see some of our IWC timepieces on the protagonist’s wrist. Best wishes from Schaffhausen.”

Watchmaker Ralph Lauren created a timepiece bringing together the worlds of haute horlogerie and luxury automobiles. Inspired by the designer’s own Bugatti 57 SC Atlantic 1938, the Automotive Model (part of the Ralph Lauren Sporting Collection) features unique touches like a dial inlaid with elm burlwood. The automative world has long been an inspiration for Lauren’s sleek […]

Luxury watchmakers IWC Schaffhausen are taking pole position at this week’s Salon International de la Haute Horlogerie. Today in Geneva, Switzerland, the manufacture announced the relaunch of their classic Ingenieur watches. The original Ingenieur, unveiled in 1955, was one of the first high-precision watches wound solely by the movement of the owner’s arms, utilizing a […]

The bond between a father and a son is one unbroken for a lifetime. IWC Schaffhausen celebrates this special familial tie with two watches designed to become heirlooms passed from one generation of men to the next. The Big Pilot’s Watch and the Pilot’s Watch Mark XVI symbolize the patrimonial relationship, where fathers and sons […]

While IWC is heralded for a long reputation as a premiere Swiss watch manufacturer, not many know that the brand was actually founded by an American, Florentine. And in honor of the 1868 creation of Ariosto Jones, the fine timepiece house has focused its expansion efforts on none other than the US. Good for us, […]

On April 25, Swiss luxury watch manufacturer IWC Schaffhausen opened its first US Flagship boutique on Madison Avenue in New York City. IWC celebrated this milestone-the largest boutique of its kind worldwide- with the launch of the Big Pilot’s Watch Edition Muhammad Ali timepiece. The limited edition is a U.S. exclusive of just 250 pieces. The high-profile event […]

 IWC Schaffhausen invited 1,000 guests and journalists from around World to celebrate the launch of the new Pilot’s Watch collection at SIHH in Geneva. In the company of celebrities like Cate Blanchett, Jean Reno, Ewan McGregor, Ronan Keating, sporting legends Boris Becker, Luís Figo and Zinédine Zidane as well as top model Adriana Lima, guests […]