IWC Schaffhausen's new Portofino Collection unveils the Portofino Automatic 34, 37 and 39 alongside supermodel and environmentalist, Gisele Bündchen, who serves as the luxury manufacturer’s first-ever Environmental and Community Project Advisor.

This summer, IWC unveiled a new, modern take on two of the most popular models within the Portugieser collection.

IWC Schaffhausen and the Mercedes-AMG Petronas Formula One team have unveiled the first official team watch for the debut of the Miami Grand Prix.

In honor of the 2022 Laurels Sports Awards, IWC Schaffhausen presents the Portofino Chronograph 39 Edition "Laureus Sport for Good."

Christoph Grainger-Herr, CEO of Swiss watchmaker IWC Schaffhausen, joined Haute Time for the latest edition of “Talking Time“, the industry-leading series of live webinars with the time world's leaders and legends.

Hamilton collaborated with IWC Schaffhausen’s designers in creating the timepiece. The special design, of which there are only to 100 watches available, combines a black ceramic case and a Bordeaux-red dial with a crown and a case-back ring made of 18-carat 5N gold. The watch has a diameter of 46.5 millimeters. The textile strap is also colored in Bordeaux-red.

Tom Brady can add Global Brand Ambassador under his already-impressive Rolodex, serving as a brand face for IWC Schaffhausen.

Watches of Switzerland is on a rapid U.S. expansion and has opened its latest stunning boutique at the revolutionary Hudson Yards retail complex in NYC.

IWC celebrated its 150th jubilee by welcoming actor Bradley Copper as a brand ambassador and unveiling a limited collection of 27 timepieces.

In February, IWC focused on its philanthropy through the Laureus Sports for Good Foundation, which empowers underprivileged children through sports.

In Lebanese-Australian TV host and beauty queen, Jessica Kahawaty IWC Schaffhausen found its new brand ambassador for the Middle East.

Swiss luxury horologer IWC Schaffhausen and its retail partner Behbehani Group present a limied Portugieser watch to fete their staunch ties in Kuwait.

Mere couple of days before barreling into the season’s closing Abu Dhabi Grand Prix, Nico Rosberg, Mercedes AMG Petronas Formula One driver and IWC Schaffhausen ambassador, joined HRH Prince Abdulaziz Turki Al Faisal, himself a GT champion and IWC brand friend, for an intimate chat on racing and success.

Swiss haute horologer IWC Schaffhausen and retail partner Ahmed Seddiqi & Sons have unveiled a unique Portugieser Chronograph – the brand’s first watch ever to be inscribed with Eastern Arabic numerals.

Following five years of research and development, IWC Schaffhausen finally presented an eager crowd of journalists with its first annual calendar...

The new Portofino's red gold case provides a perfect frame for the opalescent mother-of-pearl dial, but the true star of the show is the moonphase...