As Formula 1 celebrates its 75th anniversary in 2025, TAG Heuer is making a highly anticipated return as the Official Timekeeper.

As Formula 1® prepares to celebrate its 75th anniversary in 2025, a partnership has been announced between the world of motorsport and LVMH.

Ahead, Haute Time goes one-on-one with Jenson Button as he reveals his connection to Rolex, his parallels between cars and watches, and more.

The new Black Bay Ceramic “Blue” is a testament to Tudor's dedication to mechanical performance and innovation.

On the heels of H. Moser & Cie.'s announcement of its foray into Formula 1 in March, the brand made a splash during the 2024 Miami Grand Prix.

Nico Hulkenberg, F1 driver and watch enthusiast, is on the cover of Haute Living's F1 Miami May cover, rocking Rolex Daytonas.

IWC and Hamilton have collaborated on a limited edition timepiece: the Portugieser Tourbillon Rétrograde Chronograph Lewis Hamilton.

Haute Time interviews Tom Garfinkel, Formula 1 Crypto.com Miami Grand Prix managing partner ahead of the second-ever F1 in Miami.

The highly-anticipated second installment of TAG Heuer's partnership with Nintendo has been unveiled in the form of two limited edition Formula 1 Mario Kart chronographs.

TAG Heuer has announced Jacob Elordi as the new ambassador and launched a special edition Monaco timepiece — just in time for the Monaco Grand Prix.

As a top-ranked racer and the youngest British F1 driver in history on the McLaren racing team, Lando Norris is the new generation of racing.

TAG Heuer presents Formula 1 Senna, a special edition with Senna’s original red watch color as it continues to pay homage to its ambassador Ayrton Senna.

Having an ambassador is nothing new. Most of the major watch brands have one or more. However, having an ambassador with a sincere personal passion for the watch brand they represent is rare. Seven-time FIA Formula One World Drivers' Champion Lewis Hamilton teamed up with IWC in 2013 and hasn't hidden his passion for the brand from Schaffhausen in both his professional as well as his personal life since. He seems to have a particular preference for their (Big) Pilot's collection, even owning custom versions. That also makes him perfect to be the star in the new global advertising campaign.

The Aston Martin Vantage F1® Edition is the most track-focused production Vantage of the brand to date.

This year The Formula 1 World Championship is celebrating its 70th anniversary, but it is not the only milestone on the list in 2020. Upcoming weekend, Ferrari will take part in their 1000th Grand Prix, an event that underscores the importance of Ferrari in Formula 1, as well as vice versa. The fact that the race takes place at the Mugello circuit in Ferrari's home country of Italy is the icing on the cake.

Tag Heuer held a VIP cocktail at its Miami Design District boutique to celebrate its new limited edition timepiece honoring Argentine racer Juan Manuel Fangio.