TAG Heuer Returns As Official Timekeeper For The 75th Anniversary Of Formula 1

As Formula 1 celebrates its 75th anniversary in 2025, TAG Heuer is making a highly anticipated return as the Official Timekeeper.

By Adrienne Faurote

The New Tudor Black Bay Ceramic “Blue” Is A Tribute to Motorsport Heritage

The new Black Bay Ceramic “Blue” is a testament to Tudor's dedication to mechanical performance and innovation.

Lewis Hamilton Sports New IWC Concept In Monaco

Lewis Hamilton made headlines at the Monaco Grand Prix, not just for his performance on the track but also for the IWC on his wrist.

F1 Driver Nico Hulkenberg Sports Some Insane Rolex Daytonas

Nico Hulkenberg, F1 driver and watch enthusiast, is on the cover of Haute Living's F1 Miami May cover, rocking Rolex Daytonas.

H.Moser & Cie. Enters Into The F1 Realm With Pierre Gasly

For the first time in H.Moser history, the brand is tapping a partner — and it’s not just any partner, it’s Formula 1 driver Pierre Gasly. This collaboration, following closely on the heels of H. Moser & Cie.’s partnership with Alpine Motorsports, not only strengthens the ties within the Alpine family but also signifies the […]

Christie’s Is Set To Auction F1 Legend Michael Schumacher’s Timepiece Collection

This May, Christie’s is set to honor the legacy of Michael Schumacher, one of the most accomplished Formula 1 drivers in the history of the sport, by offering selected timepieces from his private collection at the Rare Watches Live Auction. This event, taking place at the Four Seasons Hotel des Bergues in Geneva on May […]

Rihanna Steps Out In a Custom Jacob & Co. Anklet Watch at the Inaugural F1 Grand Prix in Vegas

Global style icon, Rihanna, was spotted wearing a custom creation by her long-time friend and renowned jeweler, Jacob Arabo.

IWC & Lewis Hamilton Release Their Third Special Edition Timepiece Together

IWC and Hamilton have collaborated on a limited edition timepiece: the Portugieser Tourbillon Rétrograde Chronograph Lewis Hamilton.

Tom Garfinkel On Transforming The Formula 1 Crypto.com Miami Grand Prix Race Experience — Wearing The Ultimate Race Watch

Haute Time interviews Tom Garfinkel, Formula 1 Crypto.com Miami Grand Prix managing partner ahead of the second-ever F1 in Miami.

Rolex Returns to Miami with Formula 1 for Second Grand Prix

One of the world's premier sporting events returns to Miami from May 5th to May 7th, and Rolex will be in the midst of it all to support the quest for excellence.

Lance Stroll Is Making Every Second Count

Introducing the Haute Time May 2023 cover star, top-ranked Canadian-Belgian driver Lance Stroll on the Aston Martin racing team.

Girard-Perregaux Presents Laureato Absolute Chronograph Aston Martin F1 Edition

Girard-Perregaux and Aston Martin present the third collaboration with the Laureato Absolute Chronograph Aston Martin F1 Edition.

Lando Norris: The New Generation Of Racing

As a top-ranked racer and the youngest British F1 driver in history on the McLaren racing team, Lando Norris is the new generation of racing.

TAG Heuer Is Taking Over Miami Design District’s Jungle Plaza During F1 With A Bespoke Racing Experience

TAG Heuer is taking over the Jungle Plaza in Miami Design District — steps away from their Design District boutique — during F1 in Miami.

Lewis Hamilton And IWC Team Up For Big Pilot’s Watch Campaign

Having an ambassador is nothing new. Most of the major watch brands have one or more. However, having an ambassador with a sincere personal passion for the watch brand they represent is rare. Seven-time FIA Formula One World Drivers' Champion Lewis Hamilton teamed up with IWC in 2013 and hasn't hidden his passion for the brand from Schaffhausen in both his professional as well as his personal life since. He seems to have a particular preference for their (Big) Pilot's collection, even owning custom versions. That also makes him perfect to be the star in the new global advertising campaign.

McLaren: A Focus On A Trio Of The Legendary British Brand’s Creations

Fast forward to 2010, when McLaren became a car manufacturing company in its own right and thus began a winding, high-speed, and banked road to the creation of some of the most desired cars on the planet. This story is about three of those successes, all of which I recently had the pleasure of experiencing—driving two (the GT and the 720S Spider) for a week each and then going to the press launch of the third (the Elva).

Richard Mille Welcomes Kimi Räikkönen With New RM 50-04 Tourbillon Split-Seconds Chronograph

Nobody in Formula One is as cool as Kimi Räikkönen. This 2007 World Champion is one of the veterans in this very demanding sport and will start this weekend in Singapore for the 307th time in a Formula One race. He earned his nickname 'Iceman' by keeping his cool under even the most challenging circumstances. Räikkönen did so not only in the Formula One but also drove in WRC and NASCAR races. One accolade that he hadn't got yet was his very own Richard Mille, with is now remedied as he joins the family of the famed watch manufacturer, following in the footstep of other Formula One legends such as Jean Todt, Felipe Massa, and Romain Grosjean.