The Time Is Now For Swizz Beatz
Grammy-award-winning music artist, producer, and watch connoisseur Swizz Beatz sits down with Haute Time to reveal the power of impactful projects.
By Adrienne Faurote
De Bethune Launches Dream Watch With Swizz Beatz
Grammy-award-winning music artist and producer Swizz Beatz is a serious watch connoisseur. His excellent taste and understanding of the watch industry and its heritage have led to some fantastic collaborations in the past. Now he joins forces with De Bethune, yet in quite a different way. In 2020 he challenged master watchmaker and brand founder Denis Flageollet to create a watch that unites some signature features of previous De Bethune creations into a unique timepiece. Form and function should go hand in hand, with a focus on beauty, legibility, and user-friendliness. What Swizz Beatz dreamed, Flageollet and his team made a reality in Dream Watch 5.