How Ulysse Nardin Taught Us That The Future Is Freaky

There is something extremely tricky about being a Swiss watch brand and using very progressive, close to experimental technology in the wristwatches that you actually sell to the public. Even when extensively tested, the technology can malfunction in the client's watch, and also when fixed, reputations are often damaged. Yet this didn't stop Ulysse Nardin from launching their 'Freak' model in 2001. It would be the first of a lineage of watches that is now close to two decades in the making. It was and still is, a watch in which Ulysse Nardin boldly brought cutting technology to the wrists of their fans.