1969 is one of the most important years in the history of Zenith, as the brand not only launched their famed El Primero but also introduced the very first Defy. This collection would grow to become one of the pillars for the brand, which it still is today. To mark this momentous beginning, Zenith is launching the Defy Revival A3642, a watch with a distinct vintage flair and a generous dose of character.

It is an interesting question to ask; when does Zenith reach its zenith? So far, it hasn't happened yet, and it is doubtful that it will happen in the near future. Today the brand launches two watches that give a new spin on already existing creations. What they have in common are mouthwatering movements encased in transparency and spiced up with a generous dash of blue.

In summer, our preference for watches often changes. Warmer weather lets us forgo leather straps in favor of metal bracelets or rubber ones. As we are enjoying time off, the watches don't have to be business-appropriate anymore. Instead, we get to enjoy fun and outgoing creations, like the following four sensational watches that are perfect for enjoying this summer season:

The day when we celebrate and pay tribute to the most important woman in our lives, the one that introduced us to the world, is around the corner. While many gifts come to mind, few are as appropriate as a watch, as this is a perfect reminder of all the special times we have shared, and are about to share, with here. Here are four of our personal favorites:

With the launch of the new Defy, Zenith is taking this collection into the extreme, and quite literally so. As founding partner and official timekeeper of Extreme E, they are sending their watches off the grid. This new and exciting off-road championship will challenge both the drivers as well as their machines but also adds something unique into the mix, as all the cars are electric.

Can a watch be everything at the same time? Zenith is making a plausible case that it can, with the new Defy 21 Urban Jungle. For the brand, this model proves to be a versatile canvas that can be lavishly decorated with gemstones, like the previously released Pink Edition, or be down to earth like the Land Rover Limited Edition. Two things that even the more extreme watches in the collection share are their superb performance and strong Zenith-DNA.

When you say Zenith, you say El Primero. While the brand is about so much more, this legendary automatic chronograph movement continues to shape Zenith. This is not at all a bad thing, as the brand is not stuck on replaying its greatest hits but rather lets the past inspire its future. This also becomes clear when looking at the new watches that Zenith introduced at the 2021 edition of LVMH's Watch Week;

Carbon is a material that has got increasingly more traction in the watch world, especially in recent years. While it is still not a common material, in part due to its specific production process, it offers significant advantages and adds a very distinct look to a watch. This is also the case with the recently introduced Defy Classic Carbon. One of the reasons that Zenith took this step was the lightness of carbon fiber. The Defy Classic Carbon, with an integrated carbon fiber bracelet, weighs a mere 65 grams. This is already half the weight of the same Defy made from titanium, another material known for being relatively light.

Sometimes the most common colors can have a very powerful impact when used in a watch. This is most certainly the case with the two new Defy models that Zenith just introduced. Both the Defy Classic and the Defy 21 are made in black and white and look more expressive than ever.

Today is the start of the first edition of the LVMH Watch Week, in which the top brands of this luxury conglomerate present their newest watches in Dubai. For Zenith, the perfect opportunity to launch a completely new ladies watch; the Defy Midnight.

It is still interesting to see that the development of certain mechanical complications doesn't stop. A great example of this is the chronograph, where brands continue to find new ways to take it to the next level. 2019 was a year in which chronographs broke records and celebrated anniversaries, as it has been 50 years since the very first automatic chronographs hit the market. So no wonder that 2019 was a great year for chronographs.

The Zenith Defy El Primero 21 is already an impressive watch, with its automatic 1/100th-second chronograph movement. However, when Grammy-award winning artists Swizz Beatz adds his style to it, it gets even better. For his creation, Swizz Beatz opted for a vibrant color combination of white and orange. On the Zenith, it works wonders because no corners are cut to bring them to life in nearly every aspect of the watch.

Black is a color that is nearly always appropriate to wear. Also in watchmaking does it have a dominant position, especially when it comes to dials and straps. Black cases were for a long time a rarity. At the beginning of the last century, some brands, like Cartier, for example, experimented with bakelite cases. These watches were scarce then, and even more so now. Later on, new technologies such as PVD-coatings made it that more watches with black cases entered the market. Today there are several materials which a brand can utilize to create a black watch case. Next to the traditional PVD-coating, are there now coatings made from 'Diamond-Like Carbon,' which are more resistant to wear. Next to coatings did also a whole new generation of materials emerged. Ceramic was one of the first to make its entrance, but now even carbon, in various forms, is being used to craft watch cases. Their popularity is increasing, and for a good reason, because no matter what black-colored material is selected, it often results in watches that are true dark delights!

Diamonds on men's watches; some people love them, others can't stand them. But even those who are counting themselves among the last category might be tempted to at least, adjust their opinion with the following four watches. They are either quite subtle or go all in, but all bring something very special to the table that makes them in one way or another too tempting to turn down.

In the world of watches is the El Primero a legend. With its frequency of 5Hz, you can measure the passing of time with 1/10th of a second precision. While this movement is celebrating its 50th anniversary this year, the beauty is that Zenith never stopped with developing it. They not only added many complications over the years but also improved the movement itself. With the Defy El Primero 21, they fitted the movement with two escapements, one running at 5Hz and supporting the regular timekeeping of the watch, and one dedicated to the chronograph, running at 50Hz.

This year Zenith is celebrating the 50th anniversary of the legendary El Primero. This chronograph became known for its high frequency of 36.000 Vph/5Hz, which meant that it could measure up to 1/10th of a second. The movement was so exceptional that it was even adopted by brands such as Rolex, Ebel, Concord and Daniel Roth for the use in their watches, either in its original configuration or slightly modified.