A Complete Guide To All Of The TAG Heuer Novelties At Watches & Wonders 2025

At Watches & Wonders 2025, TAG Heuer races into the spotlight with a thrilling array of novelties that reaffirm its mastery of precision timekeeping and motorsport heritage, unveiled on April 1st in Geneva. From the ultra-exclusive TAG Heuer Monaco Split-Seconds Chronograph | F1®—a 10-piece tribute to its role as Formula 1’s Official Timekeeper with a white ceramic case and Calibre TH81-00—to the reimagined Formula 1 Solargraph collection boasting nine solar-powered models in vibrant hues, TAG Heuer blends innovation with nostalgia. The Carrera Day-Date returns with six refined variants, including a teal Twin-Time GMT, powered by the TH31 movement, while the iconic beads-of-rice bracelet reemerges to elevate four Carrera Chronograph glassbox models, fusing 1960s elegance with modern comfort. Ahead, this guide explores how the TAG Heuer Watches & Wonders releases, rooted in over 160 years of avant-garde craftsmanship, position TAG Heuer as a leader for today’s watch enthusiasts and racing aficionados.

TAG Heuer Monaco Split-Seconds Chronograph | F1®

The TAG Heuer Monaco Split-Seconds Chronograph | F1® marks the brand’s triumphant return as Formula 1’s Official Timekeeper with a limited-edition run of just 10 pieces. Celebrating over 160 years of precision timekeeping and a deep-rooted motorsport legacy—highlighted by its 1969 debut alongside F1 sponsorship—this avant-garde timepiece pairs a white ceramic and sapphire crystal case with the ultra-light Calibre TH81-00, an automatic split-seconds chronograph offering 65 hours of power reserve. Its vibrant red-tinted translucent dial, accented by racetrack-inspired counters with “LIGHTS OUT & AWAY WE GO” text, white Super-LumiNova® markers, and a hand-lacquered F1 logo, captures the adrenaline of the sport. Encased in a 41mm frame with a honey-gold bracelet and grade-5 titanium clasp, this watch blends cutting-edge materials and hand-finished craftsmanship, retailing at 155,000 CHF and available in Q4 2025—a true collector’s tribute to racing history.

Formula 1 Solargraph

TAG Heuer accelerates into the spotlight with the reimagined TAG Heuer Formula 1 collection, unveiling nine bold timepieces that fuse the brand’s motorsport heritage with cutting-edge innovation. Celebrating its debut in 1986—the same year TAG Heuer was born from the union of Heuer and Techniques d’Avant Garde—this iconic lineup now boasts a refined 38mm case, available in sandblasted steel or DLC-treated finishes, and introduces the Solargraph movement, a solar-powered marvel offering up to 10 months of runtime after a full charge. With vibrant colorways like black and red, blue and white, and limited-edition combos such as green and red, these watches honor the original’s audacious spirit while embracing modern ergonomics and style, priced between 1,750 CHF and 1,850 CHF.

As the Official Timekeeper of Formula 1, TAG Heuer’s deep racing legacy—from pioneering sponsorships with Ferrari and McLaren to collaborations with Oracle Red Bull Racing—fuels this collection’s high-octane design. The nine models, including three core pieces and six limited editions, feature Super-LumiNova®-enhanced dials for legibility, a re-engineered bidirectional TH-Polylight bezel, and options of rubber straps or articulated steel bracelets. Available starting May 2025, with pre-sales from late April, these timepieces blend nostalgia with forward-thinking craftsmanship, ensuring the Formula 1 remains a thrilling choice for a new generation of watch enthusiasts and racing aficionados alike.

Carrera Day-Date

TAG Heuer reintroduces the iconic Carrera Day-Date with six stunning models that fuse the brand’s rich motorsport heritage with modern sophistication, unveiled on April 1st in Geneva. Rooted in Jack Heuer’s 1963 vision inspired by the perilous Carrera Panamericana race, this collection—once a symbol of victory for racing legends like Mario Andretti and Ronnie Peterson—now features a refined 41mm steel case, the in-house TH31 movement with an 80-hour power reserve, and versatile options like a teal Twin-Time GMT, bold smokey red, or classic blue dials. Priced from 3,900 CHF to 8,250 CHF, these timepieces blend timeless elegance with enhanced wearability, including a quick-change bracelet system, cementing the Carrera’s legacy as a “success watch” for a new generation.

The Beads-of-Rice Bracelet Returns to the TAG Heuer Carrera Collection

TAG Heuer revives a timeless classic with the return of the beads-of-rice bracelet to the Carrera Chronograph collection, blending 1960s sophistication with modern craftsmanship. Unveiled on April 1st in Geneva, this iconic seven-row steel bracelet—featuring alternating flat and rounded links for a smooth, ergonomic fit—enhances four glassbox Carrera models, including the 2023 black and blue editions and the 2024 “Panda” and “teal green Dato” releases. Originally a hallmark of the Carrera’s motorsport-inspired elegance, the reimagined single-row design offers improved articulation, a fine-brushed and polished finish, and a folding clasp with double safety push buttons, reaffirming TAG Heuer’s legacy of precision and style for today’s enthusiasts.