TAG Heuer Presents Tribute to Eternal Legend with Formula 1 Senna Special Edition

TAG Heuer just recently released a quartz version of its new Formula 1 Senna Special Edition. Now, months later, the Swiss luxury watch manufacture is launching a new version equipped with a powerful automatic movement and an even stronger design. With an automatic chronograph and a quartz chronograph, TAG Heuer continues to pay vibrant tribute to its ambassador, Ayrton Senna, an admired and adored legend for motor racing, as well as Formula 1 fans all over the world.

Brazilian racing legend, Ayrton Senna, is widely considered to be one of the best drivers of all time. He embodies the quest for excellence and performance.

Senna’s legacy as one of the most iconic and recognized drivers in the world of motor racing continues even 28 years after his untimely death. Fast, brilliant and fearless, the Brazilian driver never stopped pushing himself beyond the limit.

Photo Credit: TAG Heuer

The collaboration between Senna and TAG Heuer began in 1988. Over the course of Senna’s career, the long-standing TAG Heuer ambassador redefined the word “drive” by breaking many records. At the time, the Brazilian dominated Formula 1, becoming World Champion in 1988, 1989 and 1991.

TAG Heuer continues its quest to create the perfect Formula 1 watch which the legendary driver himself would have loved to wear on his wrist. With its bold design and its nods to Ayrton’s original watch, the TAG Heuer Formula 1 Senna Special Edition perfectly illustrates TAG Heuer’s continued admiration of the illustrious driver and celebrates his lasting influence on the sport.

For this new edition, the designers at TAG Heuer, along with the Senna brand, wanted to specifically work with the color red, a reference to Senna’s original watch, which also has touches of red tint on the dial. The overall look of the Senna Special Edition provides an elegant mix of red, anthracite and black. This blend of colors falls perfectly in line with the design codes of the brand Senna’s iconic S.

Photo Credit: TAG Heuer

This contemporary reissued edition is also inspired by the first TAG Heuer chronograph watch worn by Ayrton Senna and its famous S/EL bracelet. Highly shock-resistant, the bracelet has a folding clasp with a driver extension to fit over the sleeve of a racing suit.

The TAG Heuer Formula 1 Senna Special Edition timepiece is equipped with the automatic Caliber 16, which is protected by a stainless-steel screw down case back engraved with the Brazilian driver’s iconic helmet on the back and alongside a special engraving of “SENNA SPECIAL EDITION”.

Photo Credit: TAG Heuer

The new TAG Heuer Formula 1 Senna Special Edition is available worldwide in all TAG Heuer’s boutiques and online at www.tagheuer.com.