TAG Heuer & Porsche Unveil A New Special Edition Timepiece — Perfect For Porsche Owners

There is an innate bond between high watchmaking and high-performance sports cars. Together with Porsche, TAG Heuer has unveiled a new timepiece in its smartwatch collection: the TAG Heuer Connected Calibre E4 Porsche Edition. Inspired by the legendary design of the all-electric Porsche Taycan collection, this new timepiece gives Porsche owners exclusive access to bespoke Google OS features where information from their car is displayed directly on the watch face along with other sports, wellness apps and elegant watch faces available to the Connected Watch — making it a Porsche and TAG Heuer connoisseur’s dream timepiece.

Photo Credit: Courtesy of TAG Heuer

Following the immense success of the TAG Heuer x Porsche Carrera Chronograph, which launched the long-term global partnership in 202, the new timepiece further celebrates the dynamic relationship between motor racing and high watchmaking. “For both TAG Heuer and Porsche, the thrill of driving is part of our heritage, and this watch celebrates the fearless spirit of both Maisons — as well as highlights the sustainable innovation of the Taycan,” says Frédéric Arnault, the CEO of TAG Heuer. “This watch evokes many of the passions we share – high performance, technological innovation, and our love for unique and unmatched products.”

Photo Credit: Courtesy of TAG Heuer

The 45-mm watch with a ceramic bezel and black DLC titanium sandblasted case perfectly embodies the Porsche Taycan with its new ‘Circuit’ face highlighted in frozen blue, inspired by electrical circuitry (in both the electric Taycan and the TAG Heuer Connected watch) and racing circuits. Also, the three chronograph-style complications can be used to display information from the watch directly on screens, such as step counter and heart rate, or information taken directly from compatible Porsche models.

Photo Credit: Courtesy of TAG Heuer

“This product highlights the natural synergy of our two brands: both fearless and disruptive in their respective fields, and both devoted to delivering unparalleled experiences to our customers. Our brands have led the way in embracing new technologies: just as TAG Heuer has led the luxury watch world in terms of embracing smartwatch technology, so Porsche’s sports cars such as the all-electric Taycan innovate in their field,” adds Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG.

Photo Credit: Courtesy of TAG Heuer

The retail price for this piece is USD 2,750 and is compatible with the following models: the Panamera (G2 II models from 2022 onwards), Panamera (G2), 911 (992 models from 2022 onwards), 911, Cayenne (E3 models from 2022 onwards), Cayenne (E2 II), 718, Macan II/III, Macan, Taycan.