TAG Heuer Introduces Two New Watches To The Connected Collection

In 2015, Tag Heuer launched Connected, ultimately establishing itself as the leader in luxury smartwatches within the watch industry. And, today, Tag Heuer further asserts itself as the industry thought leader with its launch of a new generation of Connected watches with two new models: the Connected Calibre E4. Embodying the brand’s dedication to both sophistication and sports performance, the new models explore the ever-growing digital ecosystem of sports activities, wellness apps, and elegant watch faces inspired by iconic watchmaking chronographs.

Photo Credit: Courtesy of TAG Heuer

The two new models come in different sizes, the larger 45mm and the smaller 42mm, each showcasing TAG Heuer’s incredible attention to detail and design mastery. The 42mm watch lends itself to a more sleek, elegant look, whereas the 45mm is built for customers keen on premium sports functions, resulting in a sportier aesthetic. Both models feature a variety of straps, including leather, steel, and multi-colored rubber straps.

Photo Credit: Courtesy of TAG HeuerPhoto Credit: Courtesy of TAG Heuer

‘‘With these two new, very different Connected watches, we hope to bring a new generation of TAG Heuer Connected Calibre E 4 to a wider range of customers, becoming a companion in their daily lives: from business to sport activities to the most elegant dinners. Since 2015, TAG Heuer has been a pioneer in the luxury connected watch sector,” said Frédéric Arnault, the CEO of TAG Heuer. The development of these new watches highlights how Connected has become a pillar of TAG Heuer, alongside Aquarace and Carrera, building on 160 years of Swiss watchmaking experience.”

Noteworthy updates include the new ‘Riverside’ watchface, which is animated with an immersive futuristic effect of time elapsing, and the new `Wellness` watchface, which is catered more toward personal health information like one’s heart rate or step count. The new models will also offer exclusive watch faces, including reinterpretations of classic Connected faces, with more available throughout the year.

The TAG Heuer Sports app will now deliver guided workout routines, as well as its industry-leading fitness information and sports tracking, so the new timepieces can seamlessly adapt to one’s lifestyle.

Photo Credit: Courtesy of TAG Heuer
The new generation of the Connected watch will be available for purchase on March 10th this year, with both the 42mm ($1,800) and 45mm ($2,050-$2,550) model available in select stores worldwide and on the website, here.