Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

TAG Heuer Launches the New Aquaracer Black Titanium in Ibiza

TAG Heuer Launches the New Aquaracer Black Titanium in Ibiza

Adrienne Faurote
By Adrienne Faurote August 30, 2016

DSC08423

“Ibiza is to Electro (Dance) Music as Baselworld is to watches: ultra-competitive, very high level, and the quintessence of the industry!” These words were pronounced by Superstar DJ David Guetta, who with fellow Star DJ Martin Garrix, only 20 years old and already a legend in the EDM world, celebrated the official launch in Ibiza last week-end of the new Aquaracer Black Titanium with nylon strap from TAG Heuer. Both DJs are brand ambassadors, and both, with their millions of social network fans, know the pressure they feel to stay on top.

Martin Garrix, CEO of TAG Heuer and Chairman of the Watch Division of the LVMH Group Jean-Claude Biver and David Guetta.
Martin Garrix, CEO of TAG Heuer and Chairman of the Watch Division of the LVMH Group Jean-Claude Biver and David Guetta.

Like the new 43 mm Aquaracer Black Titanium that is water resistant to 300 Meters, they “#DontCrackUnderPressure”, a motto that, while created by the watch brand in the 1990s and revived in 2014, has been relevant since 1892, when the brand’s founder Edouard Heuer filed the very first patent in the history of watchmaking for a watertight case.

_D0A4877

Welcomed to the event by CEO of TAG Heuer and Chairman of the Watch Division of the LVMH Group Jean-Claude Biver, the exclusive crowd of 80 clients and members of the press was in for a surprise after the press conference, as 8 top footballers of La Liga: Albert Luque, Michel Salgado, Joan Capdevila, Aitor Ocio, Fernando Morientes, Gaizka Mendieta, Marcos Senna et Fernando Sanz, joined in on the fun for a TAG Heuer Football Challenge with Guetta and Garrix in goal, and Jean-Claude Biver as referee.

_RCZ8777

Created by the brand in 2013, the Aquaracer collection has developed to include timepieces for all kinds of extreme conditions, including diving and other seafaring activities. Featuring a ceramic uni-directional rotary bezel, with twelve sides and six studs, screw-down crown, large luminous indications on the indexes and hands for improved visibility and screw-down case back engraved with a diver’s helmet, the Aquaracer is immediately recognisable.

160825_Cipriani_Tag_BR__033

So what’s new? The 43 mm case of this 2016 Aquaracer Black Titanium is made of Grade 2 titanium with black titanium carbide coating, while its ceramic bezel shows off a new design that features engraved numerals with blue lacquer and a Super Luminova™ dot at 12 o’clock. Through the sapphire crystal with antireflective, scratch-resistant coating, we see a striking matt black dial with striations, and the date at 3 o’clock under a window magnifier (reintroduced last year).

WAY208B.FC6382 2016 HD

The “TAG Heuer” logo and “Aquaracer” are printed at 12 o’clock; an inscription at 6 o’clock reads “CALIBRE 5 – AUTOMATIC 300M/1000FT”.

This timepiece that is as eye-catching as it is functional is completed with a blue nylon strap with black topstitching and a rubber inner, closed with a black titanium folding buckle with black titanium carbide coating and a push-piece safety mechanism.

It is driven by the TAG Heuer Automatic Calibre 5 with Date.

DSC08388

Available in 3 in three colourways: blue, black-and-red, and sand-coloured, the TAG Heuer Aquaracer Black Titanium is available from September in boutiques worldwide, priced at EUR2,500.