Tag Heuer & Jimmy Butler Unveil A Special Edition Carrera Heuer 02T Tourbillon, Limited To Only Five In The World

Miami Art Week 2021 has officially commenced. To kick off the inspiring week ahead, Swiss luxury watchmaker, Tag Heuer, hosted an exclusive dinner to honor their unprecedented partnership with Miami Heat superstar Jimmy Butler and the launch of the TAG Heuer x Jimmy Butler Special Edition Carrera Heuer 02T Tourbillon. 

Photo Credit: Arturo Holmes

With only five timepieces worldwide, the TAG Heuer x Jimmy Butler Special Edition Carrera Heuer 02T Tourbillon is nothing short of special. In this new co-designed Tourbillon between the Swiss watchmaker and basketball superstar, Jimmy Butler selected pale pink accents, appearing on the dial in the form of a pink polished central hand accompanied by pink superluminova® as an homage to the most important person in Butler’s life: his two-year-old daughter, Rylee. 

“As a watch enthusiast, it has been a dream of mine to add my own touch to a luxury timepiece. For this special watch, [that] we’re unveiling tonight, I was able to include personal elements like subtle accents of pink to honor the person who means the most to me in this world – my daughter. By wearing this watch, you’ll always have a piece of me and her when you check the time,” reveals Butler.

Photo Credit: Courtesy of Tag Heuer

The pink theme continues onto the caseback where Butler’s personal logo is emboldened as a nod to the infamous Miami Vice series and the vibrancy of the city he now calls home.

A symbol of both Butler’s individuality and fine watchmaking, the Heuer 02T COSC movement is housed in a striking 45mm black PVD titanium grade 5 case, complemented by a carbon tachymeter fixed bezel and fitted with a matte black alligator rubber and leather strap. The sleek, sophisticated piece, priced at $25,000, embodies the very essence of the partnership of Tag Heuer and Jimmy Butler.

Photo Credit: Courtesy of Tag Heuer

 Since joining the Tag Heuer family in May of 2021, Butler has become an integral part of the Tag Heuer team, embodying the brand’s ethos with his dedication to absolute precision in the sport, high performance, and the “do “don’t crack under pressure” mindset. Butler is undeniably beloved throughout the “Magic City” and has quickly become an icon both on and off the court. Together, Tag Heuer and Butler make the ultimate dynamic duo. 

“TAG Heuer and Jimmy Butler share a similar trailblazing approach to our respective crafts – a drive for high performance, entrepreneurial spirit, and a passion for excellence,” Frédéric Arnault, CEO of TAG Heuer explained. “Jimmy is an impressive athlete and dynamic leader on and off the court, and we are thrilled to showcase our partnership and close collaboration through this special edition Carrera Heuer 02T Tourbillon, exclusive to the Miami Design District boutique.”