TAG Heuer Honors Ayrton Senna’s Legacy With The Carrera Chronograph Tourbillon x Senna

Ayrton Senna, renowned for his fearless and exceptional talent, remains one of the most iconic figures in racing history. Known for his relentless pursuit of excellence and record-breaking career, the Brazilian driver secured his place as a three-time Formula 1 World Champion in 1988, 1989, and 1991. Even 30 years after his tragic passing, Senna’s impact continues to inspire fans and racers alike.

The upcoming Netflix series Senna, starring TAG Heuer ambassador Gabriel Leone, offers a gripping exploration of the driver’s life. Spanning six episodes, the series delves into Senna’s rise from his early days in Brazil to his record-breaking success in Formula 1, while also providing a glimpse into his personal struggles and relationships. Developed with the support of Senna’s family, the show is a heartfelt tribute that culminates with his final race at the San Marino Grand Prix. It also features iconic TAG Heuer timepieces, like the TAG Heuer Senna S/EL Link Chronograph, to enhance historical authenticity.

TAG Heuer and Ayrton Senna have shared a longstanding collaboration, beginning in 1988 when Senna joined the brand as a prominent ambassador. TAG Heuer has since created several watches honoring his legacy, including previous Carrera chronograph tourbillons in 2018 and 2019. The latest tribute, the TAG Heuer Carrera Chronograph Tourbillon x Senna, captures Senna’s unyielding drive.

Crafted with precision and paying homage to Senna’s fearless spirit, the watch features a forged carbon bezel etched with “Senna” and a tachymeter scale up to 400 km/h, echoing Senna’s speed on the track. The skeletonized dial showcases finishes reminiscent of a checkered flag, while the 9 o’clock subdial prominently displays the Senna “S” logo. The bold yellow accents add a dynamic touch, resonating with Senna’s vibrant persona. The grade-2 titanium case, with its intricate brushed and sandblasted lugs, underscores the watch’s architectural elegance.

Flipping the 44mm case reveals an engraved image of Senna with his helmet, a mark of exclusivity with only 500 pieces available. Paired with a robust blue rubber strap and powered by the Calibre TH20-09, this timepiece not only stands as a marvel of horological craftsmanship but also as a lasting tribute to one of the sport’s greatest champions.

The launch event in Brazil was a fitting homage to Senna’s legacy. Gabriel Leone, wearing the exclusive timepiece, paid tribute to the legendary driver. TAG Heuer CEO Antoine Pin remarked, “Ayrton Senna has marked us all at TAG Heuer and the world of motorsports, both on the track and in life. This timepiece embodies the passion and precision that defined his remarkable journey.”

Bianca Senna, CEO of the Senna Brand, added, “We are incredibly proud to continue our collaboration with TAG Heuer. Ayrton would be deeply honored by our efforts, and we hope this tribute inspires future generations to strive for greatness.”

With the TAG Heuer Carrera Chronograph Tourbillon x Senna, the legacy of Ayrton Senna transcends in a watch that captures the spirit of racing and the artistry of luxury watchmaking. As fans eagerly anticipate the Netflix series, TAG Heuer provides yet another way to connect with Senna’s remarkable story.