Rolex Taps Leonardo DiCaprio As Latest Testimonee

Leonardo DiCaprio has officially joined the Rolex family as its newest ambassador, marking a significant moment for both the actor and the luxury watchmaker. The announcement coincides with Rolex’s “Reach for the Crown” campaign, featuring DiCaprio alongside other esteemed Testimonees. The campaign video, now on YouTube, will debut during the 2025 Academy Awards, further solidifying Rolex’s connection with Hollywood’s elite.

DiCaprio’s partnership with Rolex highlights his excellence in film and philanthropy, aligning with the brand’s legacy of precision, innovation, and global influence. As a “Testimonee,” DiCaprio joins a prestigious group of ambassadors, reflecting his impact both on and off the screen. Rolex praised his contributions to cinema, not only as an actor but also as a producer of impactful documentaries like “Before the Flood” and “Ice on Fire.”

Beyond entertainment, DiCaprio is renowned for his environmental advocacy. As a United Nations Messenger of Peace, he has championed climate change initiatives for decades through the Leonardo DiCaprio Foundation, established in 1998. His commitment to sustainability resonates with Rolex’s values, particularly its Perpetual Planet initiative, which supports global environmental conservation efforts.

DiCaprio’s affinity for Rolex watches predates this partnership. In December, he was spotted wearing a Rolex Cosmograph Daytona ref. 116509 at a Los Angeles Lakers game. This model, featuring an in-house automatic movement, is highly sought after by collectors. His appreciation for fine timepieces extends to his investment in ID Genève, a Swiss watch brand focused on sustainability. Rolex has a long history of collaborating with pioneering figures across various fields, from athletes to filmmakers and environmentalists. DiCaprio joins an illustrious list of Testimonees, including Martin Scorsese and James Cameron, both of whom have worked closely with him on iconic films. His partnership with Rolex strengthens the brand’s ties to Hollywood and its commitment to meaningful global contributions.

As an Oscar-winning actor, DiCaprio has built a career defined by transformative performances in films like “Titanic,” “The Revenant,” and “The Wolf of Wall Street.” His collaboration with Rolex reflects a shared dedication to craftsmanship, legacy, and innovation. Rolex timepieces are symbols of achievement, often associated with leaders in their fields, making DiCaprio’s partnership a natural fit.

DiCaprio’s influence extends beyond cinema. His advocacy for climate change has positioned him as a leading voice in sustainability. Through his foundation, he has funded initiatives ranging from wildlife conservation to renewable energy development. His partnership with Rolex amplifies these efforts, as the brand has long supported environmental causes.

The luxury watch industry is increasingly embracing sustainability, and DiCaprio’s involvement highlights his commitment to fostering change. His investment in ID Genève underscores his belief in responsible luxury, a principle Rolex also champions. With DiCaprio as an ambassador, Rolex gains a global figure whose influence spans cinema, philanthropy, and sustainability.

DiCaprio’s role as a Rolex Testimonee reflects his passion for fine timepieces and aligns him with a brand that values excellence and positive global impact. This partnership goes beyond endorsement, embodying shared values and missions. The fusion of Hollywood prestige, Swiss craftsmanship, and environmental advocacy makes this collaboration one of the most compelling in recent memory.

DiCaprio’s journey from celebrated actor to environmental advocate and now luxury watch ambassador highlights the evolving nature of modern celebrity influence. His partnership with Rolex reinforces the brand’s reputation as a forward-thinking leader in haute horlogerie, blending tradition with a commitment to a better future. As the “Reach for the Crown” campaign unfolds, DiCaprio’s role as a Testimonee will continue to inspire and resonate with audiences worldwide.