Is the Rolex Day-Date 40 In Everose Gold With The Olive-Green Dial The Watch Of The Summer?

We’re officially calling it: the Rolex Day-Date 40mm in Everose Gold featuring the olive-green dial with a fluted bezel and Presidential bracelet is the watch of summer 2023. After seeing it in almost every haute summer holiday destination, from London to Capri, and then on LeBron James at Messi’s first match in Miami for Inter CF, it could not be more clear.

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This summer alone, the Day-Date was spotted on Victor Cruz at DJ Khaled’s first-ever We The Best Foundation Classic and Carmelo Anthony at the 2023 ESPY Awards, and has also been seen on the wrists of watch enthusiasts like Conor McGregor, John Mayer, and Mark Wahlberg, among others.

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So, how has this particular combination of the Rolex Day-Date taken the summer by storm? Let’s investigate the history of the prestigious timepiece. The Day-Date, introduced by Rolex in 1956, was a groundbreaking watch for its time. It was the first wristwatch to display both the date and the day of the week in full on the dial, written out in a window at the 12 o’clock position. The innovative design and use of precious materials, such as 18k gold and platinum, immediately positioned the Day-Date as a symbol of luxury and exclusivity. Often referred to as the “President” watch, the Day-Date has graced the wrists of influential leaders, visionaries, and celebrities since its inception.

Photo Credit: Courtesy of Rolex

This particular Day-Date 40mm boasts a stunning combination of precious materials that epitomize Rolex’s dedication to perfection — from the 18-kart Everose gold, Rolex’s proprietary rose gold alloy, this timepiece exudes a warm and luxurious glow to the green dial, a color that is highly coveted throughout Rolex history. While Rolex has offered various dial colors for the Day-Date collection over the years, the green dial option has become especially popular and sought after by collectors and enthusiasts alike.

Each summer, a certain timepiece discretely becomes the most popular, and the news is in: it is without a doubt this Rolex.