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Richard Mille Announces Partnership with Champions Manchester City

Richard Mille Announces Partnership with Champions Manchester City

Seth Semilof
By Seth Semilof July 23, 2012

On the heels of winning the Premier League Championship for the first time in 44 years,
Manchester City FC is teaming up with Richard Mille to form a partnership meant to stand the test of time. The Swiss timepiece maker is now the official timekeeper for Manchester City.

Manager Roberto Mancini wears the Richard Mille RM 010 Automatic as he celebrates with Assistant Manager Brian Kidd after winning the Premier League.

CEO of Richard Mille Europe-Middle East-Africa Peter Harrison praised the accomplishments of the football club.

“We are proud to announce our partnership with Manchester City whilst the Premier League Champions are celebrating such a significant moment in the history of the club. Manchester City’s commitment to excellence and innovation perfectly matches Richard Mille’s desire to create unique timepieces with a strong and inspiring identity. We look forward to long a successful partnership with Manchester City Football Club.”

Harrison also announced a charitable initiative between the watchmaker and football club, called “City in the Community.” Richard Mille will be crafting a unique timepiece destined to be auctioned off for the sake of the initiative, which will encourage Manchester-area children to succeed through sports and education.

Richard Mille has had great success with its partnerships in the world of sports, most notably with tennis pro Rafael Nadal.

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Photo: Sharon Latham for Manchester City FC