Range Rover Marks 50 Years With New Limited Edition Range Rover Fifty Model

Range Rover celebrated 50 years of pioneering innovation, refinement and all-terrain capability with the introduction of the new Range Rover Fifty.

Photo Credit: Courtesy Range Rover

The original luxury SUV has defined the market since June 17, 1970, and, five decades on, the Range Rover has evolved to become a family of desirable and capable luxury vehicles. Its compelling blend of design, refinement and engineering innovation has ensured its place as the benchmark for all luxury SUVs.

Photo Credit: Courtesy Range Rover

Over its 50 year lifespan, the brand has achieved many world firsts and completed numerous impressive feats. It was the first SUV to feature a permanent four-wheel drive(4WD)system when it was launched, and in 1989 was the world’s first 4×4 to be fitted with ABS anti-lock brakes. Later in 1992, it became the world’s first 4×4 to be fitted with electronic traction control (ETC) and automatic electronic air suspension –ensuring the refined driving feel Range Rover is famous for, both on and off-road. In 2012, the latest generation became the world’s first SUV to feature all-aluminum lightweight construction, making it lighter, stronger and more efficient. It has crossed the notoriously impassable ‘Darién Gap,’ was the first vehicle to ever be displayed at the Louvre Museum in Paris, and has even won the Paris-Dakar rally –twice.

With its clamshell hood, distinctive floating roof, split tailgate and trademark front fender vents, the SUV of today can still trace its roots back to the 1970 original. In its golden anniversary year, it is now the most connected, luxurious and capable yet.

Photo Credit: Courtesy Range Rover

To celebrate 50 years of a motoring icon, the limited-run Fifty will be restricted to just 1,970 vehicles globally, in recognition of the year the original Range Rover was launched.

The Range Rover Fifty features a number of bespoke exterior accents in Auric Atlas as well as two unique 22-inch wheel designs. The badging features a ‘Fifty’ script created personally by Prof. Gerry McGovern OBE, Land Rover Chief Creative Officer, which will appear on the exterior of the vehicle and throughout the interior on the unique “1 of 1970” center console commissioning plaque, headrests, dashboard and illuminated treadplates.

Photo Credit: Courtesy Range Rover

The Fifty will be available in both standard and long-wheelbase body designs with customers able to choose from four carefully curated exterior colors; Carpathian Grey, Rosello Red, Aruba, and Santorini Black. In extremely limited numbers, Land Rover Special Vehicle Operations is also offering the Fifty in one of three Heritage exterior solid paints reproduced from the original Range Rover paint palette; Tuscan Blue, Bahama Gold and Davos White.

Photo Credit: Courtesy Range Rover

Now in its fourth generation with over a million sold in its lifetime, the Fifty is the ultimate expression of luxury. Its unmistakable, sophisticated design and all-terrain capability have ensured the Range Rover is as revered today as it was in 1970.

Pricing and specifications will be released closer to the vehicle’s on-sale date.