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OMEGA Launches Seamaster Planet Ocean Collection at SLS South Beach

OMEGA Launches Seamaster Planet Ocean Collection at SLS South Beach

Seth Semilof
By Seth Semilof July 20, 2012

Last night, while Collins Avenue was flooded with international visitors in town for Mercedes-Benz Fashion Week Swim, the SLS South Beach hosted one of the most well-attended soirees of the night.

Luxury Swiss watch brand OMEGA held a cocktail party at the new hotel in celebration of its Planet Ocean timepiece collection. Omega’s Seamaster Planet Ocean series pays homage to Omega’s dive watch heritage and combines state-of-the-art technology with contemporary style, creating a dive watch that is entirely new, innovative and that has since become a modern classic.

Notable guests including Chris Bosh and wife Adrienne, and former Real Housewives of Miami star, Larsa Pippen, are amongst the attendees who were given a Pura Vida bracelet at the end of the evening. Each of these bracelets provides full time jobs for local artisans in Costa Rica.

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