Inside The New Audemars Piguet Experiential Watch Haven, AP House, In New York’s Meatpacking District

This summer, Audemars Piguet opened its first-ever AP House in the United States in the heart of Manhattan’s Meatpacking District neighborhood. A true testament to Audemars Piguet’s innovative and experiential approach, the AP House is a modern horological sanctuary for watch enthusiasts designed to revolutionize the retail experience.

Photo Credit: Courtesy of Audemars Piguet

Spanning an impressive 5,100 square feet on the interior and featuring an expansive 2,800 square feet terrace, the AP House New York is located on the second floor of the original 19th-century building above Pastis, paying homage to the brand’s legacy. Designed in collaboration with Bonetti/Kozerski Architecture, the space exudes comfort and elegance. Clients are invited to relax, reflect, connect, or disconnect in the oak-paneled gallery, which showcases Audemars Piguet’s novel and current collection timepieces, including a selection of Royal Oak 50th Anniversary references. The heritage room takes visitors on a journey through the brand’s remarkable history with its collection of historical timepieces.

Photo Credit: Courtesy of Audemars Piguet

Inside, the AP House combines elements of modern sophistication with a nod to the neighborhood’s industrial past. Wide plank oak floors, brick walls, and plastered surfaces create an ambiance that resonates with Audemars Piguet’s character. Sixty custom-designed, mirrored vitrines anchor the space, drawing attention to the true focal point—the world of Haute Horlogerie. The outdoor terrace provides a tranquil retreat, while a baby grand piano and a lounge area facing Gansevoort Street add to the inviting atmosphere.

Photo Credit: Courtesy of Audemars Piguet

The AP House New York goes beyond being a retail space; it serves as a platform for deeper connections with clients and friends of the brand. “AP House New York is an environment that reflects Audemars Piguet’s distinctive heritage and craftsmanship of extraordinary timepieces while showcasing our vision of exceptional client experience,” notes Ginny Wright, the CEO of the Americas.

Photo Credit: Courtesy of Audemars Piguet

“We look forward to welcoming our clients to both our New York City locations – our new home in Meatpacking and our Flagship boutique on 57th Street.” Exclusive experiences will be offered, providing an opportunity to witness the craftsmanship and savoir-faire that define Audemars Piguet’s creations. From intimate events to personalized consultations, the AP House aims to deliver an exceptional client experience that reflects the brand’s distinctive heritage and craftsmanship.

Photo Credit: Courtesy of Audemars Piguet

As an industry leader, Audemars Piguet has redefined the client experience from the moment you enter the AP House New York. Living quite true to its name, the AP House is a home-away-from-home for watch connoisseurs who are local or frequent the East Coast. And, if you’re wondering about its West Coast home, well, it’s set to open its doors in Los Angeles later this summer.