Lamborghini Launches World’s Fastest Sport Utility Vehicle: The Urus

Lamborghini—a name long known for the most impressive sports cars—is raising the bar, yet again, with the launch of the Lamborghini Urus: The world’s first Super Sport Utility Vehicle. Staying true to Lamborghini’s dedication to gorgeous design, high performance and unparalleled power, the introduction of the Urus is a real game changer in the world of luxury SUVs.

“The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV,” began Stefano Domenicali, Automobili Lamborghini Chairman and Chief Executive Officer. “The Urus elevates the SUV to a level not previously possible: The Super SUV. It is a true Lamborghini in terms of design, performance, driving dynamics and emotion, as well as drivable every day in a range of environments. It is a culmination of intensive development and passionate skill to create a new breed of bull: A super SUV that transcends the boundaries of expectations and opens the door to new possibilities, for both our brand and our customers.”

The technical details are just as impressive as one would expect from a Lamborghini. The Urus touts a new, front-mounted 4.0 liter V8 twin-turbo engine with 650 horsepower (478 kW) at 6,000 rpm and a maximum of 6,800 rpm. Accelerating from 0-100km/hour in just 3.6 seconds and with a top speed of 305 km/h, it is the fastest SUV on the market. Additionally, its four-wheel drive system makes for an incredibly secure drive with highly-responsive driving dynamics in all environments and weather conditions, as does the carbon ceramic brakes (CCB), and a range of wheel options from 21-23 inches, offered with summer, winter, all-season, all-terrain and sports tires—all of which were specially developed by Pirelli for the Lamborghini Urus. The interior boasts a fully-digital and customizable TFT display with animated 3D representation of information and a 3,003mm wheelbase with low seating position for all occupants.

Though the Urus is a new style for the Lamborghini fleet, it is still, very recognizably, a Lamborghini. Inspired by the LM002 and other super Lamborghini sports cars, it retains the two-thirds body and one-third window ratio, though it offers a bit more space on the inside for the driver/passengers—five occupants in total. It also features “a dynamic, coupé-style fly line, accented by the frames doors and emphasizing the typical Lamborghini characteristic of a lower front end. The Y-shaped front air intakes, also a feature of the LM002, are detailed with the Italian flag: the Urus is born and made in Italy.” And that luxurious Italian style is a prominent feature through the vehicle, as it uses the most high quality leather, Alcantara, aluminum, carbon fiber and wood—some of which are customizable, per the buyer’s preferences.

Starting at $200,000 in the US, the new Lamborghini Urus is a must-buy for SUV, Lamborghini and general luxury car enthusiasts alike.

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For more information, please visit the Lamborghini website. All images courtesy of Lamborghini.