Out Of This World: Jacob & Co. Launches Into The Metaverse With New Astronomia Metaverso NFT Collection

For the last three decades, Jacob & Co. has stood at the forefront of pushing beyond the high watchmaking boundaries, daring to innovate and manifest the impossible. Today, Jacob & Co. has again broken the mold, entering into an entirely new world: the metaverse. The Astronomia Metaverso NFT collection has officially landed.

Over the last several weeks, the brand has been strategically unveiling its first-ever luxury watch NFT project, showing both the physical and digital products featured within the collection. Astronomia Metaverso expands across the eight planets in our solar system, serving as a true testament to Jacob Arabo’s marvel with the complexities of space. “For this collection, I wanted each planet to have a significant presence within the watch, and I wanted each miniature world to feel and look real,” notes Arabo, the founder of Jacob & Co. “I created a custom dome that arches over the movement and fills the volume beneath our signature sapphire Astronomia crystal,” he adds. The watches sport a 44mm case revealing the dial design details unique to each planet, from the pink sapphires and diamonds on Venus to the 159 brilliant-cut red rubies and orange sapphires on Mars.

Photo Credit: Courtesy of Jacob & Co.

Photo Credit: Courtesy of Jacob & Co.

Designed by Arabo, each of the eight NFT watches embodies the iconic elements of the beloved Astronomia line while also catapulting them into a new digital, crypto-native future. For the five NFT watches representing the planets closest to the sun, Mercury, Venus, Earth, Mars, and Jupiter, collectors will receive a one-of-a-kind physical timepiece.

Photo Credit: Courtesy of Jacob & Co.

And the three planets furthest from the sun, Saturn, Uranus, and Neptune, are extraordinary digital-only NFT variants.

Photo Credit: Courtesy of Jacob & Co.

In addition, those who purchase the NFTs will gain exclusive access to the brand, including a membership pass, the chance to unlock physical, digital, and experiential perks, and invites to luxury experiences like private Jacob & Co. tours and dinners. “Astronomia Metaverso entices watch enthusiasts and crypto collectors alike to indulge their imagination while enjoying the finest craftsmanship in watchmaking and unlocking special digital and experiential privileges with Jacob & Co,” explains Benjamin Arabo, CEO of Jacob & Co.

This launch marks the beginning of the brand’s journey into the metaverse, setting a high precedent for luxury timepieces in the space. Set to go live this month, the Astronomia Metaverso collection was produced exclusively in partnership with UNXD, and will be sold on the UNXD website, here.