Inside The Unprecedented Partnership Between Breitling & The NFL

This football season, Breitling went big as they unveiled a long-term exclusive licensing agreement with the National Football League (NFL). This partnership marks the first of its kind between a luxury Swiss watch brand and North America’s most popular sports league. This union celebrates the shared values of performance, responsibility, and integrity embodied by both.

Breitling introduced the Chronomat NFL Collection, a lineup of 32 distinct watches, each dedicated to one of the NFL’s storied teams, to kick off this collaboration. These special edition watches will honor each club’s aesthetics and team colors, complete with the team’s logo on the 9 o’clock subdial and the iconic NFL logo engraved on the caseback. In celebration of the NFL’s 104th anniversary, production is limited to 104 pieces per team, ensuring the exclusivity of each model.

“Collaborating with such an iconic and established league like the NFL is a touchdown for Breitling,” said Breitling CEO Georges Kern. “As a casual, conscious luxury brand with purpose, the high-performance action of the NFL, combined with its values of responsibility and integrity, align perfectly with Breitling.”

This partnership isn’t Breitling’s first connection to football. For over 30 years, former quarterback and broadcaster Boomer Esiason has been a Breitling ambassador, wearing the brand’s watches with pride. In more recent years, Jacksonville Jaguars quarterback Trevor Lawrence, the #1 NFL Draft Pick in 2021, became one of the faces of Breitling’s all-star squad campaign. The connection continued with releasing the highly sought-after Chronomat Super Bowl LVIII Edition, solidifying Breitling’s position as a favorite among players and fans alike. Today, many NFL stars, including Jahmyr Gibbs (Detroit Lions) and CJ Mosley (New York Jets), sport Breitling timepieces, along with head coaches Matt LaFleur (Green Bay Packers) and Mike McDaniel (Miami Dolphins).

In fact, for many influential figures in the NFL, Breitling transcends beyond the watch. For Mike McDaniel, the head coach of the Miami Dolphins, Breitling has become a symbol of his hard work. “When I got my first ‘real’ job in the NFL, I got a Breitling. For me, the Breitling represents sophistication and my first contract as a pseudo-coordinator,” he explains. Mcdaniel even gifted his wife a Breitling for their five-year anniversary — another meaningful moment for him.

The Chronomat NFL Collection is built upon the foundation of Breitling’s legendary Chronomat B01 42, known for its precision, durability, and iconic design. Each timepiece features the raised rider tabs at the 15-minute marks, the easy-grip onion crown, and the triple-register dial with an integrated date window at 6 o’clock. The collection also boasts Breitling’s classic rouleaux bracelet, delivering both comfort and a striking appearance.

Inside the 42-mm stainless steel case lies the powerful Breitling Manufacture Caliber 01, a COSC-certified chronometer with a 70-hour power reserve and a five-year warranty. With hands coated in luminescent Super-LumiNova®, each watch ensures visibility in low-light conditions. As with all Chronomat models, these NFL editions are water-resistant up to 200 meters, making them as reliable as they are stylish.

Each watch features a special engraving of the NFL logo on the caseback, along with an inscription denoting its limited-edition status: “One of 104.”