Hublot Opens Third Boutique In Italy With Special Art Of Fusion Exhibit

Swiss luxury watchmaker, Hublot inaugurated a unique exhibit to mark the opening of its latest boutique at Pisa Orologeria in Milan.

Gracing the second floor of the Pisa Orologeria flagship store, The Art of Fusion exhibit holds timepieces and images that showcase the Maison’s celebrated technique of blending technology, horology and nature. An intriguing combination of Hublot’s past and present, tradition and innovation, it cues to such one-of-a-kind alloys as King Gold, which the brand has elevated in its metallurgy and materials department.

While the exhibition astounds with the coupling of materials that do not pair in nature, the new, 40 square-meter boutique on the ground floor of Via Verri 7 is equally impressive. Housed in a historic building in the heart of Milan’s fashion district, the store boasts cutting-edge interior design, swept in shades of grey and black. Evoking the sleek aesthetic of Hublot’s New York flagship, the Milan store is the third in Italy, after Capri and Porto Cervo.

“It’s a dream come true,” said Hublot CEO, Ricardo Guadalupe during the ribbon-cutting ceremony.

Among the notable guests at the opening night were Hublot Ambassador Lapo Elkann, Pisa Orologeria General Manager Chiara Pisa, Augusto Capitanucci, Hublot’s regional director for the Mediterranean countries, as well as the acclaimed street artist TvBoy, who created a special graffiti inspired by The Art of Fusion.

The Art of Fusion exhibit is open through November 27.