Hublot, Lapo Elkann and Rubinacci Refit the Classic Fusion Watch

Hublot’s Classic Fusion watch received a remarkable makeover, which unites the horologer’s technical insight with the artistic sensibilities of Italia Independent’s Lapo Elkann and Rubinacci’s Luca Rubinacci.

The Classic Fusion Italia Independent line is the third collaboration between the Swiss watchmaker and Lapo Elkann, founder of Italia Independent, a design company that delivers exquisite personalization to any luxury objects, from sunglasses to helicopters. Previous partnerships have focused on revamping Hublot’s Big Bang Unico model.

“We are very proud to be able to continue this partnership with Italia Independent and Lapo Elkann, whose creativity and character never cease to surprise us,” said Ricardo Guadalupe, CEO of Hublot, in a press statement.

The reimagined Fusion timepieces also mark the first joint venture between Hublot and Italian men’s fashion house, Rubinacci, which in its decades-long history has suited up a scrum of high-profile clients, including the Duke of Kent, singer Bryan Ferry and Elkann, himself.

“The Classic Fusion Italia Independent truly represents the fusion of three forms of expertise,” said Guadalupe.

The result is a collection of six 45 mm, HUB1143 caliber chronographs, rendered in titanium, ceramic and gold, that are tailored to Elkann’s sartorial style and don Rubinacci’s fine tartans and houndstooth. The watches tick from sporty to classis. One black-and-white houndstooth patterned timepiece, for instance, quotes the colors of Elkann’s favorite soccer team Juventus F.C.. Stronger than any subtle references, Italia Independent’s simple graphic logo at 6 o’clock seals Elkann’s influence on the watches’ design.

Checkered wool of disparate shapes and shades, the textiles clothe not only the watches’ straps but also their dials. Said Luca Rubinacci, creative director of the brand, “We have achieved a balanced watch, with a pattern effect that is neither too bold nor too light.”

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