Hublot Helps Celebrate Legendary Footballer Pelé With Unique Auction In London

How would you like to own a unique piece of footballing history? This month, a vast collection of 2,000 items of memorabilia owned by legendary Brazilian footballer Pelé will hit the auction block in London. The diverse collection of pieces chronicles the illustrious life and career of Pelé, from his time on Brazil’s World Cup winning national teams, to his transition to the NY Cosmos. Swiss luxury watch brand Hublot, a longtime partner of Pelé’s, is serving as the title sponsor of the auction.

Starting today, “Pelé – The Collection” will go on display at the Mall Galleries, one of central London’s largest and most extravagant exhibition spaces, less than a mile from Buckingham Palace. For the next six days, the space will become a Pelé museum, displaying numerous medals, trophies, jerseys and signed footballs from the various points in the striker’s career.

Julien’s Auctions will conduct the live auction over three consecutive days from June 7-9. As well as those in the room, registered bidders will be able to take part online from anywhere in the world.

Highlights of the auction will include Pelé’s Jules Rimet Trophy (estimated at $400,000- $600,000); his 1958, 1962 and 1970 World Cup winners’ medals ($100,000-$200,000); the ball with which he scored his 1,000th goal ($40,000-$60,000); his NY Cosmos NASL Championship ring, won in 1977, his last season as a professional ($30,000-$40,000); and Pelé’s L’Equipe Athlete of the Century Award ($20,000-$30,000).

Of his new auction, Pelé said “‘Having donated a significant portion of my collection to the City of Santos, I have decided to allow fans and collectors to own a piece of my history as well. The auction, I want as a witness, a transmission, the passion, the desire, work, courage, that also believe in your dreams and always fight for what really matters. I hope people treasure these artifacts and share my story with their children and generations to come. I will also be donating a portion of the proceeds from the auction to Pequeno Principe, the largest pediatric hospital in Brazil. Children are the hope, the talents and the athletes of tomorrow.’

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