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Hublot Big Bang Zermatt Continues Relationship with Iconic Swiss Alpine Resort Town
This marks the fourth time Hublot celebrates its relationship with Zermatt, the renowned Swiss Alpine resort town at the base of the Matterhorn.
Photo Credit: Hublot
With the Hublot Big Bang Zermatt, the Swiss luxury watchmaker fuses the elements of the Matterhorn rugged nature and its nearly-perfect symmetry.
The mountain’s silhouette displayed on the face of this commemorative timepiece is not just any view of the Matterhorn, but it is shown from the perspective from Zermatt, symbolizing the Matterhorn’s role as a witness to the alpine resort town’s union with the brand. Together, the two entities have enjoyed a celebrations of true “Swissness” over the past five years. Notably, Hublot has set up its most traditional boutique at the heart of the resort. This boutique is made entirely out of wood in the purest respect for local architectural traditions.
“The connection between Hublot and Zermatt is more than symbolic,” said Ricardo Guadalupe, Hublot CEO. “We share the same terroir and, the same roots, and we carry these qualities far beyond our borders. But I believe the quality that best defines Hublot is loyalty. The Big Bang Zermatt models that we have released since 2017 are a mark of the friendship and authenticity that we share with our fans and collectors.”
Photo Credit: Hublot
In order to reach the summit of the Zermatt ski resort, visitors hop aboard the Hublot-Express, one of the resort’s most modern cable cars, built in 2016.
The new Big Bang Zermatt is part of this local dynamic, combining the best of Swiss tradition with modern watchmaking. The latest pieces in a collection created in 2017, the two new Big Bangs explore the two faces of watchmaking, like a climber scaling the two iconic faces of the Matterhorn.
Each version is available in a steel case – a return to the basics that has not been used by Hublot in a Zermatt special edition since 2018. The material, which features alternating polished and satin-finished surfaces, echoes the unique reflection of schist, the typical Swiss stone similar to slate which forms a large part of the Matterhorn. The sunray finished dial will illuminate this with an ever-changing light, like the faces of the Matterhorn under the continuously shifting sun.
These two editions both boast the special Big Bang Zermatt feature of which collectors are so fond: the Matterhorn at 9 o’clock on the men’s model, and at 3 o’clock on the ladies’ model. The latter boasts a bezel set with 36 diamonds which also punctuate the hour indices. Each bezel is equipped with screws made from titanium, a material inspired by the needs of mountaineers, whose equipment must be both light and strong. Once again, Hublot has mastered the fusion of substance and shape, color and material, Alpine and watchmaking symbols.
Photo Credit: Hublot
Both versions are powered by a self-winding chronograph and complimented by two nubuck straps: the first in slate grey, the second in snow white, in a dual tribute to the iconic colors of Zermatt.
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