Haute Time Celebrates NFL Legend & August Cover Star Aaron Rodgers With Zenith Watches & Whispering Angel

The August energy in New York is electrifying — as Labor Day approaches, in the world of sports, it means one thing: the NFL season is on the horizon. On Wednesday evening, Haute Time celebrated its August 2024 cover star and legendary NFL quarterback, Aaron Rodgers, after a rather exciting practice game between the NY Jets and the NY Giants. The evening, in partnership with Zenith Watches and the world’s most popular rosé brand, Whispering Angel, was an evening to celebrate Rodgers and wish him the best as he heads into his 20th year in the NFL.

The intimate cocktail was hosted at the incredibly sleek Bar Bastion, a cocktail bar nestled in the heart of Midtown Manhattan by The Bastion Collection designed by acclaimed French architect Joseph Dirand. As guests arrived, they indulged in premier wines like Whispering Angel (Rosé 2023, Côtes de Provence France), Rock Angel (Rosé 2023, Côtes de Provence France), as well as Château d’Esclans “Garrus,” (Rosé 2022, Côtes de Provence France) and Les Trois Croix (2016, Bordeaux, Famille Patrick Léon France).

As guests mingled, they were invited to discover a curated selection of Zenith timepieces, like the new Zenith DEFY Revival and the iconic Chronomaster Sports. 

Upon Rodgers’ arrival, Benoit de Clerck, Zenith’s New CEO, gifted him the new Chronomaster Sport Titanium, which he sported the entire evening. Haute Media Group Publisher Seth Semilof then graciously welcomed the guests and expressed his gratitude to Rodgers for spending his highly-valued time with Haute Time, as this is his second cover with the magazine, as well as introducing de Clerck and the Zenith President of Zenith North America, Ellen Sorensen.

De Clerck wished Rodgers a successful season ahead while also explaining the brand’s deep relationship with Rodgers and how meaningful the evolution of the partnership has been. 

The guests toasted Rodgers and his legendary career, and you could feel his infectious energy fill the room throughout the evening. Other notable attendees included Ruediger Albers, the president at Wempe Jewelers, Alex Lundqvist, Richard Steinberg, and more. The evening undoubtedly set a positive tone for the NFL season ahead.