Haute 100: Hublot Ambassador Usain Bolt Wins Gold at IAAF World Championships

Champion sprinter and Hublot ambassador Usain Bolt raced to gold in the 2015 IAAF World Championships in Beijing yesterday. Bolt narrowly edged out longtime ravel Justin Gatlin, finishing the race with his quickest time of the season: 9.79 seconds. With this 9th gold medal, Bolt has become the most decorated athlete in the history in the IAAF World Championships.

It was a sort of homecoming for the 29-year-old champion, who won his first Olympic gold medal at Beijing’s Bird’s Nest stadium seven years ago.

While in Beijing for the competition, Bolt stopped by the Hubot boutique in Beijing where he was presented with a cake with the logo of Big Bang 10 years. The occasion marked not only Usain Bolt’s 29th birthday, but also the 10th anniversary of Hublot’s Big Bang. Usain Bolt has been a Hublot ambassador since 2010. His watch, the King Power Usain Bolt, was launched in 2012.