It was hot this weekend in Geneva, very hot. Not so much the actual temperature in the city, but the atmosphere at the at the Daytona Ultimatum auction organized by Phillips. Some of the rarest Rolex Daytonas were up for grabs, and many bidders, worldwide, bid up against each other in order to add them to their collection. The results where conclusive: the Rolex Daytona is one of the hottest models in the vintage market!