Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Close Up: Graff Combines Jewelry And Horology

Close Up: Graff Combines Jewelry And Horology

Arthur Touchot
By Arthur Touchot May 2, 2014

Graff is a relative newcomer to the watch industry, but when it launched its luxury watches collection in 2008, under Michel Pitteloud, the high-end jeweler made a clear statement of its intention. Today, Graff delivers some of the most complex timepieces, including minute repeaters and ultra flat tourbillons that all feature proprietary designed calibers under four collections: Technical, Dress, Sport, and Jewelry watches. Here are our highlights from each collection.

The Graff Butterfly is the most iconic watch in Graff’s collection, as it epitomizes the combination of haute horology with high-end jewelry. Inspired by the delicateness and symmetry of the butterfly, this watch is comprised of an arrangement of four dazzling pear shape diamonds. Each butterfly on the dial appears to hover above a second layer of gemstones. The Butterfly comes in a fully set jeweled bracelet option, but several leather straps are also available to match the colors of the butterflies. Only downside? Because it’s one of the most coveted pieces in the collection, there’s a very long waiting list for this timepiece.
Jewelry – Graff Butterfly
The Graff Butterfly is the most iconic watch in Graff’s collection, as it epitomizes the combination of haute horology with high-end jewelry. Inspired by the delicateness and symmetry of the butterfly, this watch is comprised of an arrangement of four dazzling pear shape diamonds. Each butterfly on the dial appears to hover above a second layer of gemstones. The Butterfly comes in a fully set jeweled bracelet option, but several leather straps are also available to match the colors of the butterflies. Only downside? Because it’s one of the most coveted pieces in the collection, there’s a very long waiting list for this timepiece.
The MasterGraff Ultra Flat Icon Skeleton features an openwork Graff Icon pattern dial that reveals the construction of the Calibre 4, a hand-wound movement measuring only 3.5 mm in thickness. The movement is housed within a sporty 43mm facetted case and enclosed in sapphire crystal. The MasterGraff Ultra Flat Icon Skeleton is available with a DLC and titanium case offset by gold lugs.
Technical – MasterGraff Icon Skeleton
The MasterGraff Ultra Flat Icon Skeleton features an openwork Graff Icon pattern dial that reveals the construction of the Calibre 4, a hand-wound movement measuring only 3.5 mm in thickness. The movement is housed within a sporty 43mm facetted case and enclosed in sapphire crystal. The MasterGraff Ultra Flat Icon Skeleton is available with a DLC and titanium case offset by gold lugs.
The diver’s watch in Graff’s collection, it houses the mechanical self-winding Graff Calibre 2 movement. Its hands and hour markers are enhanced with luminor ensuring optimal readability, while a decompression valve on the case side and the 30-minute countdown indicator enable divers to monitor their remaining dive time and oxygen level. Guaranteed water-resistant to 300 meters. Its contrasting chocolate DLC case is distinguished by the raised gold numerals.
Sport – ScubaGraff
The diver’s watch in Graff’s collection, it houses the mechanical self-winding Graff Calibre 2 movement. Its hands and hour markers are enhanced with luminor ensuring optimal readability, while a decompression valve on the case side and a 30-minute countdown indicator enable divers to monitor their remaining dive time and oxygen level. It comes guaranteed for water-resistance to 300 meters. Its raised gold numerals contrast against a chocolate DLC case.
Another Graff watch without diamonds! The most sober watch in Graff’s collection, the GraffStar Slim 43 houses the Graff Calibre 3, a self-winding movement measuring only 6.35mm. This rose gold edition features a chocolate dial with gold markers, and is secured on a brown crocodile strap with a rose gold deployment buckle. The 43mm case is only faceted on the top of the case, a feature that’s exclusive to the dress collection.
Dress – GraffStar Slim 43
Another Graff watch without diamonds! The most sober watch in Graff’s collection, it’s also one of the slimmest. The GraffStar Slim 43 houses the Graff Calibre 3, a self-winding movement, and measures only 6.35mm. This rose gold edition features a black dial with gold markers, and is secured on a brown crocodile strap with a rose gold deployment buckle. The 43mm case is only faceted on the top of the case, a feature that’s exclusive to the dress collection.