Chanel Taps Fashion Photographer Patrick Demarchelier for Watch Campaign

Chanel is bringing its status as a fashion giant to the world of haute horlogerie. The manufacture tapped the famed fashion photographer Patrick Demarchelier for their new campaign L’Instant Chanel.

According to the manufacture, it only takes un instant (French for ‘a moment’) to recognize a Chanel watch. The black and white campaign, which features five print ads and five videos, is dedicated to the J12, undoubtedly Chanel’s most iconic ladies’ model.

The J12 model features hours and minutes, a central seconds hand, a unidirectional bezel and a date window.

Check out the video below, and scroll down to see the rest of the ads.

Photos courtesy Chanel.