The new Grand Seiko SLGH011 is a gorgeous Boutique Online Exclusive inspired by the beautiful Northern Japanese environment.

Green dials look surprisingly good on a great variety of watches, including the iconic TAG Heuer Monaco. The brand launched a limited edition of this model to commemorate its partnership with the prestigious Grand Prix de Monaco Historique last year. At this unique event, old race cars will battle each other on the streets of the city that gave its name to this well-known watch model.

Grand Seiko has built quite a reputation by taking inspiration from Japan's impressive natural beauty and translating it in an inventive way into their watches. The new Grand Seiko Sōkō Frost SBGH295 shows this perfectly, as it captures the clear, vivid blue skies over the Sea of Japan in a hue that can typically be seen in the early winter months. It gives the sportive watch an icy cool touch that suits it very well.

The Lone Star State holds an important place in the universe of Hublot. The brand has two very successful boutiques in Texas, one in Houston and the other in Dalles, with a third opening this Spring in Austin. As Ricardo Guadalupe, Hublot's CEO, explains the love of the brand for Texas "Hublot has always been at home in Texas thanks to our incredible clients and friends. Part of our original North American footprint, we have embraced the State's bold, adventurous and independent spirit, the same values we are proud to reflect back in this unique timepiece. One of only 25, It is a special piece, for a special place and special people and we think there is no better time than the present to pause a pay tribute to the places we call home - or soon to be home - in the case of our exciting Austin development."

It is no secret that Hublot loves art. They have always shown this by collaborating with some of the most prominent artists of our time, like Romero Britto, Richard Orlinski, and Takashi Murakami. This last artist is especially known for adapting traditional Japanese art and placing it in the context of pop culture. His style is bold and striking, as we have already seen with his previous collaboration with Hublot. Now they continue the partnership with the Classic Fusion Takashi Murakami Sapphire Rainbow.

When introduced in 1945, the Datejust was Rolex way to mark its 40th anniversary. It has since grown to become one of their signature collections, as well as an icon in its own right. It was the first automatic watch with a date function ever launched, and today it still comes with those features. Over the years, Rolex let the collection evolve in a way that the company is so well known for. Like a fine wine, the Datejust collection became only better over time, being fine-tuned generation after generation.

Rarely has a name of a timepiece been more appropriate than with the Rolex Yacht-Master, because if you own a yacht, this is the watch to wear. While deeply rooted in Rolex's sailing heritage, a field in which they have been active since the 1950s, it was first launched in 1992. Right from the start, it held a unique position as it combines the tool watch look of the Submariner with a generous dash of elegance. This resulted in a tempting sports watch that has been one of the pillars of the Rolex collection ever since.

When done well, diamonds on a watch add more than just to the price tag. This is a delicate exercise that is not that easy to accomplish. It is all about finding the right balance and incorporate the precious stones in such a way that they elevate the watch as a whole and create synergy with its design. With the new Chronomaster Orginal, Zenith is giving a master class on how to achieve this. What is most interesting is that they only need sixty-five brilliant-cut stones to make a dazzling display. Fifty-six are used for the lugs, with an additional nine as hour markers on the dial. They seem like details, but the impact is profound.

When it comes to their designs, Longines has often been able to give them a sense of timelessness. They always seem to be current, regardless of when they were created. One of their latest additions to the collection, the Spirit Titanium, also possesses this. While brand new, it also has a sense of elegance that reminds us of times long gone, making it appropriate in either. In that matter, it is also tough to designate the true nature of this watch, as it is rugged as a sports watch yet simultaneously possesses an undeniable sense of elegance.

Based upon the so-called "Golden Ratio" made the Patek Philippe Golden Ellipse quite stir at the watch fair in Basel, Switzerland, when it was introduced there in 1968. Ancient Greek mathematicians already concluded that applying the ratio of 1 / 1.6181 resulted in great beauty, whether it was in architecture or art. The Golden Ellipse proved that this was also true in watches. Ever since its introduction, it has been a staple in the collection of Patek Philippe with a loyal following. Today the watch still looks as elegant and stylish as it did when it was first launched, and one can only conclude that it has a timeless sense of beauty. That doesn't mean that Patek Philippe leaves it as it is, as the watch is also a perfect canvas to create something extraordinary, like the reference 5738/51G.

The Overseas collection from Vacheron Constantin is gaining in popularity. This is not so surprising as it combines the looks of an attractive sports watch with the refinement of a dress watch. How potent this combination is, becomes especially clear with the Overseas Perpetual Calendar Ultra-Thin. Vacheron Constantin opted for a traditional dial layout of this complication, with a subdial for the day, date, and month and a moon phase display on a rotating disc. Combining this with bold hands and hour markers and a chapter ring utilizing a sportive font for the 5-minute indication perfectly balances the piece.

A great way to spend the summer is to play golf. This game has it all, as you get to be outside, often in the most beautiful surroundings, as you walk from hole to hole. While it can be a very relaxing experience, you are challenged at the same time. Only with peace of mind, focus, restain, and control do you get a chance to beat your personal record. Keeping track of this can be done in various ways, but the coolest is still by wearing the Hublot Big Bang Unico Golf.

Panerai has always been offering sports watches that are as exclusive as they are robust. This is particularly true for the Luminor Chrono Goldtech Blu Notte. It combines the brand's signature crown-locking mechanism with a chronograph function and a very exclusive precious metal case. Named Goldtech, it is an 18 karat gold that gets its warm and rich red color from a high percentage of copper. Platinum is added as well to give the alloy a high oxidation resistance as well. This ensures that it will keep its intense luster for years to come.

As the world is slowly opening up again, traveling is once again the norm. Rolex has always been a loyal travel companion, combining robustness and water-resistant with style and elegance. In 1954 they added to that the convenience of displaying a second time zone with the introduction of the GMT-Master. This model, and its successors, has become the go-to watch of many globetrotters since but was in 2012 joined by the Sky-Dweller. While it can also show the time in different parts of the world simultaneously, this timepiece is another animal altogether. Its design is more reminiscent of the Datejust, with its distinct bezel, making it less of a tool-watch in comparison to the sportier-styled GMT-Masters.

At Hublot, the colors seem to become ever more vibrant in regard to their ceramic models. With the launch of the Big Bang Unico Yellow Magic, the brand has proven that it can also produce this primary color in the challenging material that ceramic is. As ceramic is made at very high temperatures, most color pigments tend to burn up. That is why for decades, only white and black could be produced. Hublot was the first to introduce more vibrant colors in 2018, thanks to a newly developed process to create ceramics under pressure at lower temperatures.

When it comes to historically important events, Longines was often in the middle of it. In particular, when it comes to aviation history. As the concept of aircraft matured in the 1920s, planes became more common, powerful, and able to fly higher as well as longer distances. This also meant the introduction of new problems, like how to determine your exact location when airborne. To do this a very precise watch was an absolute necessity, as time was used to navigate. In 1929 Navy Captain Phillip Van Horn Weems teamed up with Longines to develop a special system for a watch that would make it easier to navigate. While initially created for use at sea, it was quickly adopted by aviators alike. One of those aviators was Charles A. Lindbergh, who was in 1927 the first man to fly non-stop from the North-America to Europe. He later on also designed a watch with Longines, which became the legendary Hour Angle, aimed at making navigation in aircraft easier and more reliable.