By Roberta Naas Just a couple of days ago, we got word that Major League Base baller Giancarlo Stanton would not be able to finish out the season with the Miami Marlins due to injury. It is a devastating loss for the Marlins, as MLB’s hardest hitter has to become a sitter instead of a player. The right fielder is also a TAG Heuer brand ambassador and epitomizes the brand’s “Don’t Crack Under Pressure” campaign. Cool, calm and seemingly easy going, the 26-year-old Stanton packs so much power in his swing that he not only breaks bats, but also breaks records. In an exclusive interview he shares his thoughts on time, commitment, baseball and injuries.

By Victoria Townsend “I wish I were a woman so I could wear a Serpenti!” Overhearing these words as I entered the Bulgari booth at Baselworld 2016 on my way to meet with the Director of Bulgari Watches Design Centre, Fabrizio Buonamassa Stigliani, I was surprised that the esteemed watch editor who pronounced them (and later confirmed to me) would cite a timepiece known more for its distinctive feminine design than for what makes it tick. My surprises were not over, as I discovered during my time at the booth.

By Roberta Naas Last week, we brought you the news about the incredible precision timing of the Rio 2016 Summer Olympic Games by Omega, which has been the Official Timekeeper of the Olympics for years. Now, we talk with Omega CEO and President Raynald Aeschlimann about what it takes to stay on top of timing the world’s largest sports gathering.

By Roberta Naas On the last day (August 21) of this year’s Rio 2016 Summer Olympic Games, Jamaican-born sprinter Usain Bolt will turn 30. No matter how he fares during the Games, the 6’5” soft-spoken, incredibly relaxed young man will still have a legend of accomplishments to boast. Nicknamed “Lightning Bolt,” he is regarded as the fastest person ever timed and holds world records for the 100-metter and 200-meter events. Additionally, among so many other accolades, he has won six gold medals in sprinting at the Olympic Games, is an 11-time world champion, and has been awarded the Laureus World Sportsman of the Year three times. A Hublot brand ambassador, Bolt is ready to take to the track at Rio 2016, but before he left for Brazil, he shared some thoughts on sports and time in an exclusive interview

By Roberta Naas As the 98th PGA Championship is in full swing, Rory McIlroy, Omega brand ambassador, shares his thoughts with us about time and golf and the Baltusrol course.

By Roberta Naas Fans of long-running television show, Grey’s Anatomy, know him as the steamy Dr. Derek Shepherd who was – to everyone’s dismay – killed off in an automobile accident. Avid racing fans, especially those following world endurance racing, know him for the Team that bears his name –Dempsey Racing. Either way, actor and racecar driver Patrick Dempsey – also a TAG Heuer brand ambassador – is a man with many passions – and right now, staying focused is one of them.

By Victoria Townsend In management positions with Omega from 1968 to 1974 before joining Audemars Piguet, Jaeger-LeCoultre and Blancpain until 1999, Stephen Urquhart returned to Omega on June 1st 1999 as President of the company, where he has remained until today. We were happy to meet with him during Baselworld 2016, shortly before the official announcement of his retirement today, May 31st 2016.

By Roberta Naas It’s been a very busy year for Louis Vuitton watches – as evidenced by the fact that the brand is unveiling a host of new products that run the gamut from a stunning new men’s Voyager collection to a SpinTime Escale and a flying tourbillon that holds the coveted Geneva Seal. Recently, we had the chance to sit with Hamdi Chatti, vice president for watches and jewelry at Louis Vuitton and discuss how far the brand has come in its watchmaking world.

By Jordan Smith Founding member of the Fugees Pras Micheal shows us his amazing watch collection in an exclusive video interview.

By Roberta Naas A USA initiative, IWC spends its fourth year as a key supporter of the Tribeca Film Institute – underscoring the brand’s commitment to the role of film in our lives. This year marks the fourth year of the brand as the Official Festival-Time Partner for the Tribeca Film Festival. This year, to honor that relationship, the brand does several things a bit differently than it has in the past. First, instead of creating a one-of-a-kind watch to be auctioned -- with proceeds benefitting the Tribeca Film Festival, as in the past – IWC has created a special boutique-only limited edition watch: the IWC Portugieser Annual Calendar Edition Tribeca Film Festival 2016.