The process of casemaking is both an art and a science. While Swiss IWC main factory is located  Baumgartenstrasse in the City of Schaffhausen, cases are produced in another facility in Neuhausenm which dedicates extra special attention to details and craftsmanship. While the movements and small pieces of watches are often thought to be the […]

The Breguet Museum in Genva has gotten its hands on an extremely  rare Turkish-style Breguet watch made in 1808 for a dignitary of the Ottoman Empire, for the sum of aproximately $695,000. This represents a record bid for a Breguet watch as well as a record for a pocket-watch auctioned on the inland China market. […]

  Zenith opened its new concept boutique on one of Geneva’s busiest streets, the rue du rhône, on Monday December 19th. Much more than a simple store, the Zenith boutique is a whole watchmaking world made draw in visitors to the Manufacture Zenith. the legendary firm that is still located in the exact spot where […]

  There is no doubt about it. Swatch  components are widely used, outside the brand itself. But that could change as soon as January 1st. The Swatch Group is considering cutting back their sales of the internal copoments to competitors to concentrate on making enough supplies for it’s own brands such as Longines, Omega, Tossot, Breguet […]

On Thursday Dec 15th, Blancpain U.S. Brand President Mr. Adam Bossi hosted a special event at the brand’s Madison Avenue boutique with Guitar Aficionado celebrating the artistry of guitars and timepieces, bonded seamlessly by design, craftsmanship and intricate materials. The event featured 10 classic electric guitar pieces along Blancpain’s most recent and notable collections. Included on display were three legendary guitars made […]

A collection of 4,363 Swatch watches from over the years sold in Hong Kong recently for $6,650,00. Swiss businessman Peter Blum and his wife Linda put together prototypes, hybrids and production variants never brought to market to create one one of the most complete collections of Swatch watches ever. This includes the rare first Swatch […]

  Richard Mille has debuted its landmark new timepiece the RM 037 and the new automatic caliber CRMA1. Gearing up for SIHH 2012 in January, the new timepiece represents an original concept by the Richard Mille movement designers in Les Breuleux, Switzerland. This automatic winding caliber created from skeletonized grade 5 titanium sports an oversize date […]

On December 1, Members of The Special Events Committee of The Lotos Club, one of the oldest literary clubs in the United States, hosted their very first watchmaking event for Club members in New York.  Approximately 50 guests attended the sold out event, many of whom were watch collectors and enthusiasts, to learn more about watches […]

Graff’s new  MasterGraff Skeleton Limited Edition timepiece is one of the most luxurious watches to even hit the market. Delivered in either a rose or white gold  48mm facetted case, each version is encrusted with an astonishing 164 diamonds, totaling 21 carats. This special model features hand-wound mechanical movement. Linked to the skeletonized tourbillon, it supplies a 72-hour power […]

  The perpetual calendar is one of the best known complications in watchmaking and one of the most useful: it’s a miniature computer that automatically corrects the date at the end of each month, since some months (as the children’s rhyme reminds us) are 30 days long, and some 31.  The odd man out is […]

Hublot, now the official timekeeper of the 2014 FIFA World Cup Brazil is paying a tribute to the nation of Brazil and one of the country’s most celebrated figures, architect Oscar Niemeyer. Working in conjunction with Niemeyer, Hublot has unveiled their Aero Bang Niemeyer series. The Aero Bang Niemeyer celebrates Niemeyer’s 104th birthday with only 104 […]

The Reverso watch line has been an iconic image of Art Deco style for Jaeger LeCoultre since its inception of the first Reverso in 1931. It is an accomplishment for a brand to be successful for such a long time; it is even more impressive that the Reverso’s style is still as popular and acclaimed […]

Limited to just 20 pieces, the Hublot Ferrari Big Bang Chrono Tourbillon has debuted in celebration of the 20th anniversary of the first Ferrari in China. The features of this sporty special edition piece make this watch a distinctive top speed collaboration between the Italian auto brand and luxury Swiss watchmaker. The timepiece boasts PVD Titanium buckles, exposed internals, red sapphire-tint crystal and the […]

The first U.S. boutique for world renowned watchmaker Breguet celebrated a decade on Madison Avenue last night with an exclusive cocktail reception showcasing a selection of the brands most coveted timepieces and high jewelry valued at $10 Million. Breguet’s U.S. brand president, Mr. Michael Nelson was joined by friend of the brand, actor Dominic Chianese (The Sopranos), […]

This week, Greubel Forsey opened its first Time Art Gallery on the Bund in Shanghai, China.  The elegant space displays watches that Robert Greubel and Stephen Forsey have created since their company debuted 13 years ago.  Also on display are timepieces by independent master watchmakers that Robert and Stephen admire, and a collaborative contemporary art […]

In celebration of the extraordinary life and legacy of Elizabeth Taylor, Christie’s New York will hold a four day auction of the icon’s spectacular jewelry, fashion, and art collection taking place December 13th through 16th. One of the highlights of the auction is the magnificent Lord Kalla watch from Vacheron Constantin, estimated at $300,000-$500,000. It is no […]