Haute News: Breitling Acquires Universal Genève, Reviving a Swiss Watchmaking Icon

In a groundbreaking development for the watchmaking industry, Breitling has announced its acquisition of Universal Genève, signaling a new era for the brand celebrated for its horological craftsmanship and innovation. This strategic move holds the promise of resurrecting the prestige of a revered name in the realm of luxury timepieces.

“As excited as we are, we are also fully aware of the task at hand and the profound heritage we are set to uphold,” notes Georges Kern, the CEO of Breitling, on his excitement about this significant acquisition while emphasizing the weight of the task at hand. Universal Genève, once acclaimed as the couturier of watchmaking, was renowned for its in-house movements and legendary models. Alfred Gantner, Co-Founder of Partners Group and Chairman of the Breitling board, also expressed, “It is a brand that watch enthusiasts have dreamed of seeing make a permanent comeback.” Kern further elaborated, “Rebuilding a brand with such a rich narrative is not a quick endeavor—it is a meticulous labor of love that we anticipate will unfold over the coming years. A dedicated team will be brought on board to allow Breitling and Universal Genève to operate as separate maisons.”

Founded in 1894, Universal Genève soared to prominence during the early to mid-20th century, thanks to its innovative designs and technical expertise. However, the quartz crisis posed a significant challenge to the company, altering its trajectory. Since 1989, Universal Genève had been under the ownership of the Hong Kong-based Stelux Group, which actively preserved its legacy. With this acquisition, Breitling aims to restore this storied brand to its former glory, grounded in Swiss tradition yet poised for contemporary relevance. Joseph Wong, Chairman and CEO of Stelux Group, expressed his confidence in Breitling’s ability to elevate Universal Genève, saying, “We are convinced that Breitling is best positioned to take Universal Genève to the next level, as it has so successfully done with its own marque.” He emphasized Breitling’s commitment to preserving the heritage of Universal Genève, ensuring its legacy lives on in spirit, not just in name.

Universal Genève and Breitling have shared connections in the past, both being leading specialists in the chronograph category. They were equal parts rivals and allies in their pursuit of horological excellence. Now, they are set to coexist once more, maintaining their distinct identities while honoring their shared history of innovation. Kern reiterated the significance of this revival: “This revival is a dream turned into a vision. It’s a process we are embarking on with the utmost respect and dedication with the aim of seeing Universal Genève restored to its rightful place in watchmaking.” Watch enthusiasts and collectors eagerly anticipate the renaissance of Universal Genève under the stewardship of Breitling, keeping a close watch on the exciting journey ahead for this iconic Swiss watchmaking house.