Creating elegance is all about proportion, and that's one of the things that makes the Zenith Elite Lady Moonphase such a successful design.

We Will Rock You! When it isn't the music, then it is the (life)style of the world's most famous rockers that is grabbing headlines. Watches are an intricate part of this, as these three examples show.

Continuing where we left off in Part I, these are the last of our ten favorite watches from this year's Baselworld watch fair!

Under the umbrella of haute horlogerie retailor Westime, a dozen of luxury watchmakers supported Arnold Schwarzenegger’s After-School All-Stars program.

Sometimes there is only one way you want to see a watch: on the wrist! In its natural habitat, with clothing to match, it gives the best impression of how the watch will look around your own wrist, like one of these seven very different, yet very tempting examples.

In yachting, it is the most coveted price and the dream of many sailors: winning the America's Cup. However, only the best will ever have a chance, as is the same for the watches they are wearing.

At this year’s Baselworld, ‘The Big Dance’ of all watch fairs, a select few novelties stood out as favorites. But rather than one trend dominating, the belles of the ball represented a wide variety of styles. So whether you prefer large sports watches, diminutive ladies timepieces, or cutting- edge tourbillons, you will soon find one of these exciting new watches at a Westime boutique in Southern California.

Swiss luxury horologer Zenith makes history with its novel Defy El Primero 21 watch that ticks with a hundredths of a second, in-house movement. Presented at Baselworld 2017, the timepiece boasts innovative design and capabilities that grow out of Zenith’s legacy of precision.

Watches which feature a tourbillon combined with a chronograph are not that easy to make. This makes them even more special, as we take a look at four fantastic examples of them.

The now legendary El Primero from Zenith was presented in January 1969 after seven years of development. It still takes nine months to make one today, but that comes with the territory when you are an icon.

The Chronomaster El Primero Range Rover Velar Special Edition unities the the tradition and innovation of Zenith and Range Rover.

If there is one type of complications that is most popular, it has to be the chronograph. Nearly all brands have one (or more) in their collection, and there are only few watch connoisseurs and collectors that don't have one as well.

The conquest of the skies is very much part of Zenith's brand identity as it was among the very first to assist the aviation pioneers with the production of altimeters and onboard clocks. In this sentiment, Zenith created the Pilot Extra Special Chronograph, which will be part of their Heritage Collection.

36’000 VpH: even after 48 years this is still what sets the Zenith El Primero apart from nearly any other chronograph. This year Zenith expanded their iconic El Primero 36’000 VpH collection with two new models, featuring a two-tone dial and an innovative case.

El Primero: two words that spell out a legend. Zenith's high-frequency chronograph movement has been around for over 40 years, yet still, has no problem

By Roberta Naas Recently, we had the chance to talk one on one with Aldo Magada, Zenith CEO, about the brand, its products, its plans and the challenges facing the watch industry. The interview comes on the heels of a host of new introductions, including the Range Rover partnership.