The ongoing pandemic forced LVMH to change the format of their highly successful LVMH Watch week for 2021 to a digital one. At the start of it, Haute Time talked with Zenith CEO Julien Tornare about how the pandemic impacted business, teaming up with Aaron Rodgers, and, of course, the new watches the brand is launching;

It is not more than fitting that Zenith kicks off the new year by introducing another version of the Chronomaster Revival A385. By adding this final El Primero to the two that were launched previously, the line-up with which Zenith introduced this groundbreaking movement to the world in 1969 is complete. The most eye-catching detail of the Chronomaster Revival A385 is its gradient brown dial, which offers quite a contrast with the white subdials and date wheel. Style and legibility go therefore hand in hand in this faithful remake of the original.

Carbon is a material that has got increasingly more traction in the watch world, especially in recent years. While it is still not a common material, in part due to its specific production process, it offers significant advantages and adds a very distinct look to a watch. This is also the case with the recently introduced Defy Classic Carbon. One of the reasons that Zenith took this step was the lightness of carbon fiber. The Defy Classic Carbon, with an integrated carbon fiber bracelet, weighs a mere 65 grams. This is already half the weight of the same Defy made from titanium, another material known for being relatively light.

Especially in watchmaking, details make a difference. Zenith is a brand that has always had a great understanding of this, which they also underscore with the new Chronomaster Revival Liberty. This watch is exclusive to the North American market, and Zenith will only make 150 pieces of them.

Sometimes the most common colors can have a very powerful impact when used in a watch. This is most certainly the case with the two new Defy models that Zenith just introduced. Both the Defy Classic and the Defy 21 are made in black and white and look more expressive than ever.

The chronograph is among the most popular complications. Many of them have reached the status of being an icon, often for very different reasons. As there are so many chronographs to choose from, here is a short-list of four that any serious watch collector should consider adding to its collection.

Online brand boutiques are more and more, becoming a pillar of success to many brands. Especially the Covid-19 pandemic has magnified the benefits that they can reap from it, also because clients seem to be increasingly more comfortable to purchase their high-end timepieces online, directly from the brand. Zenith already had quite an extensive online boutique for the European market but is now expanding this, with the launch for the United States. To mark the occasion, they also introduce a new limited edition of the Defy with it.

It might be a cliche, but a watch is one of the best gifts to give dad for father's day. It combines practical and sentimental values and will provide him with joy whenever he is wearing it. Which watch to get dad depends very much on what style your dad prefers and what he enjoys doing. The following four might give you some inspiration on what to get for that important man in your life.

Colors can do a lot to a watch. They can change its appearance from classical to daring, they can make it follow the trends, or stand out in the crowd. With the Defy 21 Ultraviolet, Zenith opted for the latter. Donned with vibrant violet-colored details, they explore the end of the color spectrum that is still visible. Violet is the highest frequency of color that the human eye can detect before turning into the invisible ultraviolet color. A perfect match for the highest-frequency chronograph watch in regular production.

The story is one of the true legends of the watch world; how Charles Vermot, watchmaker at Zenith, got in the 1970's the orders to destroy everything connected to the El Primero movement but instead hide everything away on the attic. While the management thought that quartz movements would soon be all there is, Vermot kept believing that there was a future in mechanical watchmaking and was proved to be right in the end. Today the El Primero is one of the most acclaimed chronograph movements and Zenith one of the highest stars in mechanical watchmaking. That attic turned out to be a real treasure trove. Next to everything they needed to start the production of the El Primero again also other things were uncovered such a stunning dial for the A386 El Primero. This dial is now featured in a special edition of the Chronomaster Revival "Manufacture Edition."

Julien Tornare, CEO of Swiss watchmaker Zenith Watches, joined Haute Time for the latest edition of "Talking Time", a series of live webinars with the time industry's leaders and legends. Tornare is one of the youngest CEOs in the luxury watch industry.

The times we are currently facing are challenging for many of us, and for a variety of different reasons. Yet no matter what the reason is, it is essential to maintain hope. Only then can we find the strength to come together, be creative, and work our way productively through the problems. Watches can then be seen as a trivial thing, but apart from being an industry by itself which fuels our economies, can they also serve as an inspiration. When we are capable of making mechanical watches that can measure time with an accuracy of 99.994% (the worst rating with which a watch can still be Chronometer-certified), it serves as a testimony that human ingenuity knows no bounds and that we can persevere. Therefor four mechanical timepieces that can not only inspire but also brighten our day with their colorful appearance.

As a material, does bronze have an imposing history playing, especially an essential role from around 3300 till 600 BC. During this period, which is even named the Bronze age, was the alloy made from combining tin with copper. The advantage of bronze was that it is very malleable and also less brittle than, for example, cast iron, so perfect for making a great variety of different objects. As the material is very resistant to corrosion from seawater, it has also played a particularly important role in maritime history.

The Geneva International Motor Show is gearing up for its 90th edition, slated to take place in early March. As one of Europe’s premier motor shows, GIMS is where some of the leading automakers unveil their most important cars for the year. While various car manufacturers are bowing out of this year’s edition due to COVID-19 concerns, many are forging ahead as planned. As we wait for the show to kick-off, let’s have a look at a few watch and car collabs and the models they’ve produced.

Brands are not only about the watches that they produce but also about the people behind them. From marketing specialists, boutique managers, and watchmakers, to the CEO, all leave their mark on the brand they work for. We had the opportunity to sit down with Julien Tornare, the energetic and down-to-earth CEO of Zenith, for who the watchmaking industry doesn't hold any secrets anymore. With him, we talked about building brands, and what makes Zenith so unique among its peers.

As far as New Year’s resolutions go, aiming for a smaller number on the scale is a popular one. But we’ll leave the diet and exercise tips to the experts and focus on what we do best—outline some topnotch luxury timepieces! The use of titanium in watches is becoming more predominant thanks to its impressive strength-to-weight ratio. Titanium is just as strong as stainless steel but almost double in strength. So if you want a tough timepiece that doesn’t feel heavy on the wrist, check out these four lightweight titanium watches.