By Martin Green Under the capable leadership of Jean-Claude Biver, TAG-Heuer is quickly reclaiming the position of being an innovative and creative manufacture, a quality which made them famous in the first place. An important watch to do so is the Carrera HEUER-01. The Carrera has been throughout its history an important model for TAG-Heuer, but the version that was introduced in 2015 not only revamped the watch but was also used to debuted the manufacture caliber HEUER-01. Since that moment the Carrera has become one of the best-selling watches within the TAG-Heuer collection, which is now also available in matt black ceramic.

Henrik Lundqvist, the Rangers' star goalie, sizes up the new Hockey Season, shares his secrets for keeping cool on the ice, and talks charity and the fast-growing Henrik Lundqvist Foundation.

Urban artist Alec Monopoly is announced as the newly-named art provocateur of Swiss avant-garde watchmaker TAG Heuer during Art Basel.

Swiss watchmaker TAG Heuer appoints street artist Alec Monopoly its art provocateur, trusting him to uplift the brand's creative operations.

The second edition of Dubai Watch Week opened yesterday November 15 and it is fantastic! Organized at the Dubai International Financial Centre (DIFC) and The Dubai Mall by Ahmed Seddiqi & Sons, this global annual non-commercial event was created in 2015 to bring the watch industry to the public

Watch trends from Haute Time expert Greg Simonian of Westime.

By Roberta Naas Last night in Geneva, 14 timepieces were honored at the annual Grand Prix de Horlogerie Geneva, which pays tribute to one watch in each of a dozen different categories. The final 14 winners were culled down from an initial 160+ watches that were submitted by brands in June. Additionally there was a Special Jury Prize awarded to The George Daniels Educational Trust. Here we bring you a look at the winning watches

A night in celebration of boxing legend Muhammad Ali with TAG Heuer.

If you're a watch connoisseur, we suggest you follow these five Instagram pages now.

Superstar DJ David Guetta, who with fellow Star DJ Martin Garrix, only 20 years old and already a legend in the EDM world, celebrated the official launch in Ibiza last week-end of the new Aquaracer Black Titanium with nylon strap from TAG Heuer.

By Roberta Naas Just a couple of days ago, we got word that Major League Base baller Giancarlo Stanton would not be able to finish out the season with the Miami Marlins due to injury. It is a devastating loss for the Marlins, as MLB’s hardest hitter has to become a sitter instead of a player. The right fielder is also a TAG Heuer brand ambassador and epitomizes the brand’s “Don’t Crack Under Pressure” campaign. Cool, calm and seemingly easy going, the 26-year-old Stanton packs so much power in his swing that he not only breaks bats, but also breaks records. In an exclusive interview he shares his thoughts on time, commitment, baseball and injuries.

By Roberta Naas In honor of the first Mikrograph created in 1916, TAG Heuer unveils the limited edition, convertible 100th anniversary Mikrograph 1/100th of a second Automatic Chronograph that

By Roberta Naas This was a busy week in Miami for TAG Heuer, where the brand had several key brand ambassadors on hand, including Miami Marlins right-fielder Giancarlo Stanton and racecar driver Hilaire Damiron, at an event to celebrate the 100th anniversary is of the first Heuer Mikrograph watch, which was created in 1916. The 100 Years of Innovation exhibition took place at the Aventura Mall and showcased historical watches alongside some of the brand’s more innovative pieces of today, including its Connected watch and an all-new 1016 re-edition of the Mikrograph. Also on display were the original 1963 Carrera and

By Roberta Naas It was a grand slam weekend in tennis with smashing results at Wimbledon. The finals were fantastic. But in the end, Raonic couldn’t keep up the pace and Murray came out victorious at this oldest tennis tournament in the world. Now we take a look at the tennis stars and the watches they wear.

By Roberta Naas Fans of long-running television show, Grey’s Anatomy, know him as the steamy Dr. Derek Shepherd who was – to everyone’s dismay – killed off in an automobile accident. Avid racing fans, especially those following world endurance racing, know him for the Team that bears his name –Dempsey Racing. Either way, actor and racecar driver Patrick Dempsey – also a TAG Heuer brand ambassador – is a man with many passions – and right now, staying focused is one of them.

By Roberta Naas Just a couple of weeks ago, we brought you four fantastic watches that were world firsts premiering at Baselworld 2016. As we promised then, that was just part 1 of the story. Here we delight in presenting four more pretty amazing timepieces that have their own “first” status -- as seen at Baselworld.