Tag Heuer launches a new generation of Connected watches with two models: the Connected Calibre E4, which comes in two different sizes.

At the LVMH Watch Week, TAG Heuer is expanding its collection with the exciting Aquaracer Professional 200. This is an important model for the brand, as TAG Heuer CEO Frédéric Arnault puts it; "The Aquaracer is every bit as much a TAG Heuer signature as Carrera or Monaco. Its codes and the philosophy behind it were defined decades ago and continue to be as relevant and exciting as ever, particularly in this season of new beginnings and new journeys. The Aquaracer Professional 200 is a companion for a fast-paced, unforgettable life full of adventure and achievement, a life lived beyond the edge."

Green dials look surprisingly good on a great variety of watches, including the iconic TAG Heuer Monaco. The brand launched a limited edition of this model to commemorate its partnership with the prestigious Grand Prix de Monaco Historique last year. At this unique event, old race cars will battle each other on the streets of the city that gave its name to this well-known watch model.

(TAG) Heuer's heritage in the field of chronographs not only runs deep but also goes back for more than a century. Already around 1880, the firm was making this complication, and this rare single button Ref.2403 from about 1930 shows that they were also among the first to introduce it in wristwatches. What makes this watch even more remarkable is the refinement with which it is made.

The pandemic has not slowed down the development of new watches. Also this year, many brands launched new creations, proving that creativity and technical advancement has not been halted. It also seems that particularly this year, more time was taken to reexamine one's strengths and make new models that truly represent the brand's DNA. This resulted in captivating watches that represent, yet also defy, time, like the following;

Tag Heuer and Miami Heat superstar Jimmy Butler unveil the TAG Heuer x Jimmy Butler Special Edition Carrera Heuer 02T Tourbillon in Miami.

Only Watch has always been a charity with a unique approach. They fund research to find a cure for Duchenne Muscular Dystrophy by organizing a biennial auction for which the world's leading watch manufacturers donate a piece unique. This weekend, Christie's auctioned the 53 creations in a packed Palexpo in Geneva, raising CHF 30 million, over 32 million US dollars.

Ryan Gosling needs no introduction. The multi-talent actor started acting at a very early age on Disney Channel's "The Mickey Mouse Club," which also launched the career of Justin Timberlake, Christina Aguilera, and Britney Spears among others. While already making his mark in several (independent) movies, it was the romantic movie "The Notebook" that made him a household name in 2004. Since then, his star has only been rising, as he continues to show his versatility in a large number of roles. Over the years, he has won numerous awards, including a Golden Globe for Best Actor, for his performance in the romantic musical "La La Land." Now he teams up with TAG Heuer, serving as their brand ambassador.

In the 1980s, TAG Heuer introduced a new divers watch. This was by itself not so surprising as the brand has been doing that for quite some time. However, this watch was different because the entire dial was coated with luminous material to ensure superb legibility underwater. While this cool feature received a warm welcome from professional and amateur divers alike, even people who didn't dive at all were taken by it. The watch quickly reached the status of an icon, and today TAG Heuer is introducing a watch to continue that legacy.

An inside look into all of the precious timepieces being housed inside the Watches of Switzerland Airstream in the Hamptons this summer.

TAG Heuer and Nintendo have joined forces to design a limited-edition smartwatch featuring the iconic character, Super Mario.

The Carrera Calibre Heuer 02T is a watch unlike any other. While it may be the least expensive, Swiss-made flying tourbillon with a chronograph on the market today, you wouldn't know. No corners are cut in creating it, as is evident from the finishing, wearing comfort, and that the movement is Chronometer-certified as well. Therefore, it cannot come as a surprise that the watch has been quite a success after its introduction in 2016, and now a new addition joins the line-up.

Today we celebrate International Women's Day, in which we not only honor women's achievements but also raise awareness for women's equality. The theme set for this year is 'Choose To Challenge,' as a challenged world is an alert world, and what you challenge will change. This change is also direly needed, as the world is currently facing challenges for which we can only find constructive, long-term solutions if everybody's full potential is utilized, and that can only be reached are equals. Here are four watches that might, each in their own way, facilitate this change.

Few watch brands have such a tight connection with the world of car racing as TAG Heuer. As this sport rose to new heights after World War II, Heuer as the brand was called back then, was there on the journey with it. TAG Heuer has especially a special connection with Porsche. Not only share many watches their name with that of a Porsche, the brand also sponsored prominent Porsche drivers such as Jo Siffert, who was very successful with the legendary Porsche 917. Later on, Steve McQueen would drive the same type of Porsche in perhaps his biggest movie ever; Le Mans. Here, not only would his overall sport the Heuer logo, just as Siffert, but there was also a Heuer chronograph around his wrist. TAG Heuer CEO Frédéric Arnault has brought the two legendary names together again by forging a partnership with one of the world's most prominent sports car manufacturers.

TAG Heuer is a brand with a very rich heritage. Especially in regard to chronographs, few brands can rival the role that TAG Heuer played in this field. Today, this type of complication still dominates the collection of the brand, and rightfully so. However, this doesn't mean that TAG Heuer is dwelling on the past, replaying past hits, but instead letting them serve as an inspiration for the future. A watch that makes this obvious is the Carrera Sport Chronograph Special Edition, which is inspired by the 'DATO-45' model from 1965.

This expansion plan of Watches of Switzerland capitalises on the rational indulgence of the luxury watch market.